World Marketing Conference Field Marketing Workshop January 2015 Team Name: Innovative Agriculture and Eco/Agritourism Team Number: 2 Team Concept: Transforming.

Slides:

Advertisements

Similar presentations

Creating a Roadmap for Success Communication & Cultivation: Converting Earned to Contributed November 10, 2011 Creating a Roadmap for Fundraising Success:

Advertisements

National Representative 2012 – 2013 Membership Recruitment & Outreach: Building a Plan.

Group II Priorities for Knowledge Sharing & Promotion of Innovation.

Positioning Services in Competitive Markets

From Dreams to Reality city of Plano. EDS Sports Involvement 1992 Barcelona Olympic Games 1994 World Cup Indy Car Formula One 1996 Atlanta Olympic Games.

Capacity Development, Knowledge Management & Research.

Holly Batchelder - Tufts University - August 2014.

VCU Branding Initiative Update May 14, The Seal.

North America Special Olympics Urban Initiative Pitch to Theme Team Leaders Team: Corporate.

About Wired65 $5 million grant awarded by the U.S. Department of Labor’s Workforce Innovations in Regional Economic Development (WIRED) initiative. Includes.

1 Strategic Marketing Plan Template for the Northeast Kingdom Prepared for NVDA.

Business Acceleration Ari Gottesmann Video Messaging How to does it really work…

Marketing Management 27th of June 2011.

Facebook: Facebook Pages, Ads, and Viral Marketing Munindra Khaund, University of Illinois at Springfield.

Strategic Planning Chapter 5 Revitalizing Bermuda.

CREATING VALUE FOR CORPORATE PARTNERSHIP Dr Cheong Koon Hean CEO, Housing & Development Board (Singapore) IFHP Council Summit, 28 May 2015, Paris.

Formative Research Strategy Tactics Evaluation Methods.

Rega Solutions Social Media. Branding. Logo Design. Marketing. Strategies.

EU Macro-regions e.g. Baltic Sea Region Macro-regions e.g. Baltic Sea Region National Regional City-regions Cluster Policy in Europe Local.

Visit The World’s First Guaranteed Results Marketing Firm Topic: Business Branding.

Sustainable Energy Future for Islands Enhancing Effective Implementation of Sustainable Energy Action Plans in European islands through Reinforcement of.

Igor Kaniecki | Joint Secretariat Interreg South Baltic Programme

Leadership that Works: How can you help? 2013 Committee Chair Training.

STAR Park – STAR One Science, Technology and Advanced Research A member of The Texas State University System.

A Communication Strategy for the FCC study James Gillies, Head of Communications, CERN EuroCirCol kick-off meeting, 2 June 2015.

ROTARY CLUB OF BATTARAMULLA DISTRICT CHARTERED CLUB ID Strategic Plan Rotary Club of BattaramullaDistrict.

Slovenian tourism development compared to opportunities of Macedonian tourism development Dimitrij Piciga M.Sc. Director of the Slovenian Tourist Board.

Palm Coast City Council STRATEGIC ACTION PLAN 2012.

World Marketing Conference Field Marketing Workshop 2015January, Team Name:Living on the Edge Team Number:Group 4 Team Concept:From Red to Green.

Basic Marketing Concepts

AzLA Marketing & Advocacy Committee 2013 AzLA Conference.

Planned Giving Marketing Efforts – JNF USA January 2015.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Presentation to the 2012 KKL-JNF World Marketing Conference JEWISH NATIONAL FUND OF AUSTRALIA.

IASP in a few slides IASP: main facts and figures  Active since 1984 – 30 years serving the Innovation Community  The only global network for Science.

SIZE MATTERS in vegetables World Marketing Conference Field Marketing Workshop 13 th January 2015 Team Name: ARAVA INNOVATION Team Number: 3 Team Concept:

How we made it - the Joensuu Region’s success story Regions for economic change: Regional Policy responses to demographic challenges Brussels.

Module IV: Building Organizational Capacity and Community Support Cheri Hayes Consultant to Nebraska Lifespan Respite Statewide Sustainability Workshop.

1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Promoting multicultural coexistence Team Number: 1 Team Concept: Promote coexistence.

North America Special Olympics Urban Initiative Pitch to Theme Team Leaders Team: City Government.

Advertising in Buchanan Galleries Emma Lang. Lift Advertising Adlift offers a unique media opportunity. Not only is the scale highly impactful but the.

Marketing Betty Marcoux Main Idea Why is your project so important? Because it contributes to instruction and learning!

27 November 2007Europe Direct Bornholm Telling the story Experiences in communicating EU Cohesion Policy on Bornholm (DK) By Niels Chresten Andersen Head.

Digital Inspiration Strategy for Scotland’s Digital Media Industry.

Press and Public Relations Office Process Management of information for the press Management of public relations Audience of the Office Mass media Specialized.

Does ICRI need a Communication Strategy? USAAustraliaFrance Sweden/ Philippines UK/ Seychelles Call to Action; Framework for Action Renewed CTA;

CORE STRATEGIES:  Spiritual Development  Academic Excellence  Distinguished Faculty & Staff  Campus & Resource Development  Enrollment & Brand Development.

Live Your Dream Breaking New Ground. Sneak Peak Video!

Aviation Valley Mobilising regional potential for technology development and economic renewal Andrzej Rybka, 2 April 2009.

Digital Strategies for Health Communications: Patient Community Websites Alice Miller, July 2015.

Goals of Advertising. Brand Awareness and Positioning  Make people aware that the brand exists and how it’s positioned Brand Trial  Encourage customers.

An initiative of the Department of Science and Technology, South Africa.

“Visitor Attractions come in all shapes and sizes – ranging from local museums and historic sites visited by a few hundred people a year, to theme parks.

Chapter 8 Marketing the Facility and Events. Chapter Objectives 1.Clearly understand the elements of a marketing plan 2.Recognize the importance of a.

Webcentric Recruitment ׀ Nottingham, July 2, 2008 ׀ 1 Webcentric Recruitment Career Websites revisited – design and usability Potentialpark Communications.

Kevin James Pvt. Ltd Digital Signage Solutions Provider In UK.

Dancing into Health with Presented by: Elora Orazio Social and Behavioral Sciences.

Solar Ear Learning Agenda Ideas 1. Contribute to transforming the health sector 2 Identify a community of health innovators Empower employee changemaker.

SWOT ANALYSIS Strengths Good representation of its’ members.

Created by: Dr. Janet Ratliff & Ms. Jenna Johnson

Table of Contents Know Your Team Marketing to the FIRST Audience

INSERT YOUR COMPANY’S NAME HERE

Workshop “Finding additional sources of funding”

Social Library Project

Successful Campaign Elements

European Commitee of the Regions

BLUE GROWTH opportunities for sustainable growth in the blue economy

Ken Foster Department of Agricultural Economics Purdue University

Presentation transcript:

World Marketing Conference Field Marketing Workshop January 2015 Team Name: Innovative Agriculture and Eco/Agritourism Team Number: 2 Team Concept: Transforming the Arava Team Members: The talented individuals of Group 2

Sites Visited Marketing message of Sites visited Sites Cultivating Land, Cultivating Happiness Ne’ot Hakikar and En Tamar Desert Eco Park Leading Research, Leading the World Vidor Centre and Yair R&D Centre Changing Agriculture, Changing Lives AICAT-Sapir Regional Centre Wild Environments, Wildly Exciting Tsukim- Tourism Development Natural Experiences, Natural Enjoyment Sapir Park

Marketing Strategy Transforming the Arava

Strength: Dedicated and passionate people, modern pioneering spirit, existing support, supportive local administration/government, well known region (Dead Sea), success stories to build on, distance from unstable borders. Weakness: Not life threatening, no urgency for immediate funding, not destitute, lack of exposure for donors (isolated), small population, possible lack of population growth, extreme climate. Opportunities: Potential population growth from within Israel, economic benefits (export/tourism), scientific discovery, agricultural advancements, international advocacy. Threats: Proximity to Jordanian border, extreme climate (droughts/floods), future of Dead Sea, lack current /future funding, international depressed economic climate.

Market Analysis Transforming the Arava Target market(s): Single major donations and family bequests Distinguishing characteristics of the market(s): Special interest in science, discovery, innovation and emerging communities in the periphery

Branding Transforming the Arava Your clear, unique message: Transforming the Arava. The emotional connection to your target audience(s): Share in the happiness and realizing the dreams of unique and special people. Motivation of your audience(s) to donate: Direct impact and changing lives, strengthening presence in remote regions, promoting Israel to the world through research and innovation. Development of audience(s) loyalty: Creating a holistic strategy that provides opportunity for target audience to feel truly sharing in lives of residents of Arava. Includes various mediums eg social media, DM, video etc. through stories and highly emotive images.

Branding Transforming the Arava

Promotion Highlight the specific promotion platform the team has chosen to develop Social media Brochure Video