Autumn-2015 Independent University, Bangladesh (IUB)
Where to start? Need for Business Plan Objectives, Goals Outline the Plan Set the Means to Achieve
The Business Idea Feasible Innovative Solves a problem Suitable for BD market
Company Overview
Company Overview (cont..) Mission Statement Goal Objective
Example ………..
Example……
Product/Service Description Key Features Benefits offered to Consumers Competitive Advantage Technical Specification
Industry Analysis
Industry Analysis (cont…)
Market Analysis
Market Analysis (cont…)
Company’s Current Situation Analysis (SWOT Analysis)
Marketing Plan
Marketing Plan (cont…)
Operational Plan
Human Resources Management Plan Organogram Job Responsibilities Business Owners/Partners Background
Financial Plan
Financial Plan (cont…) Sources of fund Allocation of fund Projected income statement (for at least 2 years) Break-Even Point (BEP) analysis