S TADT K REMS B RAND O VERVIEW. Weingut Stadt Krems Kremstal The City of Krems rests at the meeting point of the Krems river and the mighty Danube. The.

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Presentation transcript:

S TADT K REMS B RAND O VERVIEW

Weingut Stadt Krems Kremstal The City of Krems rests at the meeting point of the Krems river and the mighty Danube. The diverse soils of the region are balanced between the warm easterly winds from the Hungarian plains and the cool mountain breezes from the north and west. The results wines have texture and finesse. Priorities : 1.Grüner Veltliner Kremstal 2.Grüner Veltliner Weinzierlberg 3.Riesling Steinterrassen Building The Brand: 1.Gruner Veltliner Kremstal as the core wine, displaying best value for high quality terroir driven Gruner Veltliner 2.Target more educated buyers with some knowledge of Austria and interest in more traditional wineries 3.Single Vineyard wines offer excellent value when compared to wines from Wachau. Essence: A winery with incredible history, going back to its founding in Owned by the city of Krems itself, the management of the winery is under the full control of a young dynamic team led by Fritz Miesbauer Selling Points: 1.Historical winery with great vineyard holdings 2.Young, energetic winemaking that promotes quality over quantity, and freshness over power 3.Kremstal wines offer yellow fruit tones with savory and mineral profile

Distribution Channel On Premise: 60% Off Premise: 40% On Premise: 65% Off Premise: 35% On Premise: 65% Off Premise: 35% Competitive Set Nigl (Skurnik) Salomon (various importers) Nigl (Skurnik) Salomon (various importers) Nigl (Skurnik) Salomon (various importers) Pricing SRP: $17 Min. SRP: $15 BTG: $12 Wine List: $35-45 SRP: $30 Min. SRP: $27 BTG: Wine List: $55-65 SRP: $30 Min. SRP: $27 BTG: na Wine List: $55-65 WL Categories WL Categories: Grüner Veltliner, Austria, Old World Whites, Crisp Dry Whites List As: Weingut Stadt Krems Grüner Veltliner Kremstal WL Categories: Grüner Veltliner, Austria, Old World Whites, Crisp Dry Whites List As: Weingut Stadt Krems Grüner Veltliner Weinzierlberg WL Categories: Riesling, Austria, Old World Whites, Crisp Dry Whites List As: Weingut Stadt Krems Riesling Steinterrassen Recent Press 88 Wine Spectator 87 Wine Advocate 91 Wine Enthusiast 89 Wine Spectator 89 IWC 90 Wine Enthusiast 90 IWC 90 Wine Spectator POS Materials Specifications UPC/CS: UPC/BTL: PACK: 12 DIMENSIONS: 9.5”L x 6.5”W x 12”H WEIGHT: 36 CS PALLET: 56 CS LAYER: 14 UPC/CS: UPC/BTL: PACK: 12 DIMENSIONS: 9.5”L x 6.5”W x 12”H WEIGHT: 36 CS PALLET: 56 CS LAYER: 14 UPC/CS: UPC/BTL: PACK: 12 DIMENSIONS: 9.5”L x 6.5”W x 12”H WEIGHT: 36 CS PALLET: 56 CS LAYER: 14 Gr üner Veltliner Kremstal Riesling Steinterrassen Gr ü ner Veltliner Weinzierlberg