Rand Bailin Principal Instant Mobilization L.L.C. Office Mobile Fax The Next Generation In Media and Technology Integration
Confidential & Proprietary Today’s Telecom and Cable Markets Are “Access” Driven With Limitations On The Quantity & Quality of Content Available Through Each Source The Virtual Integration Of These Networks Into One (“Convergence”) Is Changing How Customers Interact With Content Sources As The Market Evolves To Be Driven By Media Enriched Content The Combined Networks Provide Un-Matched Instant Access To Content C ustomer LandlineWirelessCable Broadband Media Customer Landline WirelessCable Convergence
Confidential & Proprietary Media & Entertainment Platform Next Generation Delivery Platform Film Gaming Music TV 3:1 Network Integratio n 3:1 Network Integratio n Home Mobile Auto Office Customer Digital Rights Mgmt Distribution Database Customers Will No Longer Be Bound By Location To Access Content Traditionally Locked In Any Single Location Similar To The Way The Internet Has Changed The Advertising Industry So Will The Combined Networks Of The Future This Change Will Unlock Incremental Value Across Industry Platforms Ubiquitous Access To Content
Confidential & Proprietary Customer Film Music TV Live Media & Entertainment Sources Messaging VAS Access Data Wireless Services Ad, Media Hard Goods Soft Goods Traditionally Content and Delivery Have Been Separate But Interactive Markets “Wireless” Digital Media Is Considered A “Value Added Services” Representing A Minority Of Revenues Across Both Industries Content Delivery Media As A Value Added Services
Confidential & Proprietary Customer FilmMusicTVLive Value Added Services Core Service Offering LandlineWirelessCable Ad, Media Ubiquitous Content Access Is Driving Network Integration Digital Media And Entertainment Is Becoming A Core Service Offering Taking A Significant Share Of Incremental Revenue Broadband Media As A Core Service Offering
Confidential & Proprietary Wireless Will Play A Key Role In Supporting This Change - Multi Location Relevancy - Existing Infrastructure Introduction Of Next Generation Wireless Services Is A Necessary Step In Supporting This Transformation – Mobile – Auto – Home – Office – Rapid Deployment (vs. Wired Upgrades) Location – Tech Savvy – Demand for Value Added Services – Growing With Population Customer – Billing – Collections – End-User Authentication – High Speed Network Infrastructure – Multiple Handset Choices – Easy Multi- Platform Integration (e.g. PC, Car) – Low Cost To Entry Interface Devices Wireless Leveraging A Wireless Distribution Platform
Confidential & Proprietary Without A Properly Integrated Distribution Platform Content Will Not Fully Reach Its Potential Tighter Alignment Of The Media And Entertainment Industry And With Next Generation Wireless Technology Will Ultimately Drive Success World Rights Management Content Strategic Distribution Partner Quality Control Reliability Best in Class Content Is The Killer Application Developing