Rose Bowl Social Media Review #UWSocial January 18, 2012.

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Presentation transcript:

Rose Bowl Social Media Review #UWSocial January 18, 2012

Goals Rose Bowl Social Media Review #UW Social - January 18, 2012 Tell Our Story / Strengthen The Bond Encourage & foster fan engagement Expand our followers & reach

Planning Rose Bowl Social Media Review #UW Social - January 18, 2012 Establish a coverage outline Define points of emphasis for each medium Five staff members Equipment Tools & applications Created hashtags Communicate with campus partners

WhoSay Rose Bowl Social Media Review #UW Social - January 18, 2012

Content Examples Rose Bowl Social Media Review #UW Social - January 18, 2012 Wisconsin Badgers Facebook Page

Content Examples Rose Bowl Social Media Review #UW Social - January 18, 2012 Wisconsin Football Facebook Page

Content Examples Rose Bowl Social Media Review #UW Social - January 18, Twitter Account

Content Examples Rose Bowl Social Media Review #UW Social - January 18, Twitter Account

Rose Bowl Social Media Review #UW Social - January 18, 2012 Content Examples Wisconsin Athletics YouTube Channel

Results Rose Bowl Social Media Review #UW Social - January 18, 2012 Grew fans & followers by 5,896 Delivered 13,629,768 impressions Produced 25,518 interactions Increased Klout scores -Wisconsin Athletics: to Wisconsin Football: to 65.01

Takeaways Rose Bowl Social Media Review #UW Social - January 18, 2012 Recognize mobile limitations Using Google+ effectively Strive for more interactive content Promote content better Improve communication with campus Big time commitment Putting numbers & results into context Maintaining social media organization

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