A Case Study in Social Networking and Social Content Judy Luther ASIDIC March 2009

© 2009 Informed Strategies Challenges for Societies  Membership Demographics – few young members International – 25%  Publications Print is going, going, gone Cost of digitization New models for marketing & sales  Meetings Limited for target market segments Expectations for online communities

Segments of Members  Senior members  Approaching retirement  Mid career  Networking for next position  New graduates  Seeking employment  Beginning their careers

Opportunities for Networking  Community – Identity  Directories online  Elements for connection  Collaboration – Work together  Connect with colleagues  Volunteers in the organization  Content – Publications  Published formally  Generated informally

© 2008 Informed Strategies Opportunities for Societies  Serve natural communities of scholars  Connect members w/ shared interests  Extend cross sector dialogs  Identify what colleagues are reading  Support committee work  Share tools and resources

Case Study  Tracey Sutherland Executive Director American Accounting Association  James Wonder Director Emerging Technologies AIP Publishing Services