History of Super Bowl Advertising By: Damian Hooper.

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Presentation transcript:

History of Super Bowl Advertising By: Damian Hooper

History Of Super Bowl

Noxzema Commercial 1973 Noxzema Commercial 1973

Noxzema Commercial 1973 Super Bowl: VII Miami Dolphins vs. Washington Redskins Viewers: million Brand: Noxzema Cost: $ Length: 30 seconds

Apple Commercial 1984 Apple Commercial 1984

Apple Commercial 1984 Super Bowl: XVII Washington Redskins vs. Oakland Raiders Viewers: million Brand: Apple Cost: $ Length: 1 minute

Holiday Inn Commercial 1997 Holiday Inn Commercial 1997

Holiday Inn Commercial 1997 Super Bowl: XXXI Green Bay Packers vs. New England Patriots Viewers: 84.3 million Brand: Holiday Inn Cost: $ Length: 30 seconds

Doritos Commercial 2009 Doritos Commercial 2009

Doritos Commercial 2009 Super Bowl: XLIII Pittsburgh Steelers vs. Arizona Cardinals Viewers: million worldwide Brand: Doritos Cost: $ Length: 30 seconds

Chrysler Commercial 2011 Chrysler Commercial 2011

Chrysler Commercial 2011 Super Bowl: XLV Green Bay Packers vs. Pittsburgh Steelers Viewers: 111 million Brand: Chrysler Cost: $ Length: 2 minutes

Bud Light Commercial 2012 Bud Light Commercial 2012

Bud Light Commercial 2012 Super Bowl: XLVI New York Giants vs. New England Patriots Viewers: million Brand: Bud Light Cost: $ Length: 1 minute

Conclusion NFL makes 14.7 billion dollars from Super Bowl ads per year. Commercial ads during the Super bowl have increased 8650% from the first Super Bowl in Today, 36% of Super Bowl viewers actually claim they watch the game mainly to see the commercials not the football. Media today is being used to effectively transform culture values and sell images that are often misleading.

Bibliography