Design Thinking - 1 © Minder Chen, 2013 Creative Problem Solving Minder Chen Professor of MIS California State University Channel Islands

Design Thinking - 2 © Minder Chen, 2013 What is Design? – Tom Kelley Not just problem solving – creative leap Messy – No right answer Takes a point of view – or many POVs Calls for vision and multiple minds Open attitude – many solutions Learned from experience with reflection Requires a feel for the materials Starts with broadening, followed by narrowing Divergent Thinking  Assimilation  Convergent Thinking Requires ongoing mindfulness 用心 Compiled by Scott Klemmer

Design Thinking - 3 © Minder Chen, 2013 Quantity over Quality The best way to get a good idea is to get a lot of ideas. –Linus Pauling

Design Thinking - 4 © Minder Chen, 2013 IDEO Brainstorming Rules & Tips Defer judgment Encourage wild ideas Go for quantity Build on the ideas of others One conversation at a time Stay focused on the topic Be visual 1.Number and record each idea – let’s try to get a hundred ideas, motivates participants 2.Write the flow of ideas in a way that is visible to the group 3.Make sketches, mind-maps, diagrams,...

Design Thinking - 5 © Minder Chen, 2013 SCAMPER Method for Brainstorming (Eberle, 1971) SubstituteWhat could be used instead of an existing component? CombineWhat could be added to an existing product? AdaptHow can it be adjusted to suit a condition or purpose? Modify, Magnify, & Minify How can the color, shape, or form be changed? How can it be made larger, stronger, or thicker? How can it be made smaller, lighter, or shorter? Put to other uses What else can it be used for? EliminateWhat can be removed or taken away from it? Reverse &Rearrange How can it be placed opposite its original position? How can the pattern, sequence, or layout be changed?

Design Thinking - 6 © Minder Chen, 2013 Bodystorming Paul Bennett: Design is in the details

Design Thinking - 7 © Minder Chen, 2013 Creativity and Teamspirit One doesn’t manage creativity [but nurtures] One manages for creativity (i.e., creative process) Tap ideas from all ranks (using multidisciplinary teams) Lone inventor myth  Encourage and enable collaboration Enlightened trial and error (of a creative team) succeeds over the planning of lone genius.* * Source: (1of 3)

Design Thinking - 8 © Minder Chen, 2013 Evaluation

Design Thinking - 9 © Minder Chen, 2013 Creative Problem Solving Process

Design Thinking - 10 © Minder Chen, 2013 Divergent and Convergent Thinking organizational-culture-of-collaboration-and-feedback-the-facilitator-and-creating-a-safe-environment/

Design Thinking - 11 © Minder Chen,

Design Thinking - 12 © Minder Chen, 2013 CPS v3.0

Design Thinking - 13 © Minder Chen, 2013 Idea Are ideas –free/cheap? –worth spreading and live on?

Design Thinking - 14 © Minder Chen, 2013 The Creative Process

Design Thinking - 15 © Minder Chen, 2013 The Creative Process

Design Thinking - 16 © Minder Chen, 2013 The Creative Process (link)link

Design Thinking - 17 © Minder Chen, 2013 The Creative Process

Design Thinking - 18 © Minder Chen, 2013 Creative Skillset, Culture, and Leadership

Design Thinking - 19 © Minder Chen, 2013 A Creative Organization’s DNA