1 Establish Grouper as a trusted and recognized brand for online video by combining the viral nature of user-generated video with the quality of “Hollywood”

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Presentation transcript:

1 Establish Grouper as a trusted and recognized brand for online video by combining the viral nature of user-generated video with the quality of “Hollywood” content Build a large base of high quality short-form video –Attract content creators through a “path to recognition” –Identify and invest in the best videos –Produce original short-form content Offer users a compelling content syndication proposition Implement a differentiated, channel-based programming strategy Improve overall user experience through a superior content guide, high-quality playback, easy publishing to other sites Vision Execution Launching Grouper 3.0 in June 2007 Grouper 3.0

2 Launch in June with 7 Premium and 10 Basic Channels Expand to 15 of each by December Channel Overview Premium Basic “The Best Content That’s Not on Television” Seize a new programming opportunity unavailable to broadcast television Evolve traditional UGV by using programming “pyramids” Program channels on a “super niche” basis “Contextualized User-Generated Video” Organize UGV and third-party content into channels based on entertainment genres Differentiate through editorial voice, multi- platform distribution and path to recognition Sample Channel Concepts Action Sports – Skate, surf, ride Citizen Journalism - News, opinions Travel - Stories, insights, guides Sample Channel Concepts In the Office – Sketches and pranks Sound Check – Behind the band Project X – Talent competitions

3 Programming bridges the gap between independent and professional videos Contextualizes submissions by providing a common theme and high quality editorial Creates a path to recognition for content creators Encourages users to interact by ranking videos and creating playlists Example Channel “Soundcheck” “Pyramid” Programming for Channels Weekly Episode Featured All Contributions Produced episodes co-branded with Spin Editorial and feature selection managed by “Tastemaker” (Spin) Clips from Spin Grouper produced Third party clips Licensed content User generated