Marymount University Developing a New Kind of Rhythm: Uniting Undergraduate and Graduate Admissions to Work in Harmony Toward Increasing Enrollment Presented by: Francesca Reed, Associate Vice President Enrollment Management Jennifer Webb, Senior Associate Director of Graduate Enrollment & New Student Services

Outline Overview of Marymount University Enrollment Outlook and Trends Building relationships with Undergraduate Admissions A Case Study: FLP Scholars Examples of efforts for which Undergraduate and Graduate unite Lessons Learned and Next Steps Takeaways Questions

Marymount Overview

Coeducational University, 3,363 enrolled (69% Undergad & 31% Grad) Located minutes from Washington, DC in Arlington, VA 3 campus locations in VA Demographic Profile: 68% women, 32% male Most popular Undergraduate programs: Business Administration, Nursing, Information technology, Health Sciences Most popular Graduate programs: Forensic and Legal Psychology, Counseling, Physical Therapy, Business Administration, and Information Technology 2015 New student population: 321 new transfer students, 393 first-year students and 331 new graduate students. 4

Marymount Overview 5 51% of all graduate students were enrolled full-time Undergraduates represent 41 states (including D.C.) and 56 foreign countries Graduate students represent 35 states (including D.C.) and 30 foreign countries About 12 % of Marymount Undergrads come back to MU for grad school Undergraduate Office is on the main campus. Director, 8 Counselors, 8 Support Staff Graduate Office is at Ballston location. 7 full-time staff

Enrollment Outlook and Trends

Enrollment Trends for High School Students SOURCE: U.S. Department of Education, National Center for Education Statistics, Common Core of Data CCD),"State Nonfiscal Survey of Public Elementary/Secondary Education," 2011–12; and Public State Elementary and Secondary Enrollment Model: 1980–2012. See Digest of Education Statistics 2013, table table

Enrollment Outlook 8 Marymount has experienced fluctuations in enrollment in all three areas for the past few years Demographic shifts and changes in the economy impacted enrollment both positively and negatively College enrollment declined by close to half a million (463,000) between 2012 and 2013, marking the second year in a row that a drop of this magnitude has occurred, according to U.S. Census Bureau statistics from the Current Population Survey

Enrollment Outlook 9 Families are increasingly price sensitive -Average middle income family spent less on college in than in (Sallie Mae’s ‘14 “How America pays for College” survey) Impact of negative press is helping to create inaccurate perceptions -Borrowing for educational expenses is increasingly seen as a bad thing, making students loan averse -The ROI of a college education (including advance degrees) is increasingly being called into question

Building Relationships

Necessary to identify niches and opportunities Utilizing the summer to generate interest in potential graduate offerings University Strategic Plans- Do the UG and Grad align? Is there cross- over? How do you build by-in? Training? Identifying Trends- Are there competitive programs that are at the graduate level and generate interest for high school and undergraduate students? What about transfer students? 11

FLP Scholars Program Overview

Recognizing Opportunities and Leveraging Interest 13 Our Forensic and Legal Psychology (FLP) Scholars Program as an Example FLP inquiries from high school students was increasing -How do we keep inquiries engaged and interested for 4 years? Scholars program! FLP program background and student snapshot Initiating development of FLP Scholars program – getting faculty buy-in and leading development Promoting and Recruiting

FLP Scholars Program Overview 14 ( Special Admissions for Psychology BA and Criminal Justice BA Majors to Forensic and Legal Psychology MA) Requirements when applying to MU undergrad Requirements while completing undergraduate degree at MU Final requirements and admissions to the FLP graduate program - GRE is waived!

Examples of Programs for which Undergraduate and Graduate Unite

Examples of Other Efforts 16 For which UG and Grad can Unite to Cultivate Enrollment for Both ● 4+1 programs ● Articulation Agreements ● Guaranteed Admissions ● Scholars Programs ●International Recruitment ○ Agreements with English Language Institutes - Purpose, recruitment, results ○ Other collaborated efforts - target regions, Global Ed, conferences/workshops, International Student meetings

Lessons Learned and Next Steps

18 Reshaping the mindset of undergraduate counselors Entry points for transfer students Late entry options for undeclared students Developing more of these types of programs and agreements Continuing to bridge Undergraduate and Graduate Admissions

Takeaways

20 Start small and grow Necessary to identify niches and opportunities University Strategic Plans- Do the UG and Grad align? Is there cross- over? How do you build by-in? Training? Identifying Trends- Are there competitive programs that are at the graduate level and generate interest for high school and undergraduate students?

Bringing It All Together ! Final Thoughts

Your Presenters Francesca Reed Jennifer Webb

YOUR QUESTIONS Resources for Further Support