Sales Management Recruiting Topic 16
Recruiting is Important Significant Cost Mistakes are Costly Time Cost Too little recruiting Too much recovering
Recruiting Steps Analyze the Sales Job Determine Job Qualifications Recruit Candidates Select Prospects Validate the Recruiting Process
Analyzing Sales Jobs Good, Bad & Ugly Multiple Sources
Job Description
Job Qualifications Legal Risks Too Strict can Hurt Compare to current success Sales Experience Technicians vs Salespeople
Recruiting Number of Applicants Calculation Internal Sources External Sources
Selecting Prospects Application Forms Personal Interviews Testing
Warnings Not wanting to sell “Marketing” or “Manager” Assertiveness Hire for the current job Good evaluation system 30, 60 & 90 day goals
Validate After the Fact