Music Magazine Industry Research Kurt Gilmartin

Bauer Media Bauer Media owns multiple popular music magazines including Kerrang!, Mojo and Q. Kerrang! Genres- Rock and Punk Kerrang! Is a mainstream magazine with a circulation of 30,300. Kerrang!’s readers are usually younger ageing from about Mojo Genres- Rock (Mostly Classic Rock) Mojo is a mainstream magazine with a circulation of 79,345. The magazine is for audiences that are interested in rock but mainly classical rock. Mojo’s readers are usually older than 30 as the content has a lot of bands/artists are old from the 80s for example. Q Do not a have a main genre – they go for wide range of popular artists. Q is a mainstream magazine with a circulation of 52,781. Their magazine is for older readers.

Q Magazine are known for being the ‘Ultimate Guide’ for modern music and access’ music’s ‘biggest names’. They ‘employ the world’s best music writers and photographers’. They have a website, social media channels and have a partnership with Absolute Radio. They reach one million music fans each month. Q’s readers don’t interest one genre but many such as rock, indie and pop. Q offer events, Digital copies of their magazines and Q Online.

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TimeIncUK NME (New Musical Express) Genres- Rock, Alternative and Indie. NME is a niche magazine with a circulation of 15,830. NME’s readers are more older and mature music listeners with the average age at 34. TimeIncUK are a conglomerate publisher who produce many magazines including NME and Uncut. Uncut Genres- Americana, Rock, Alternative Country NME is a mainstream magazine with a circulation of 56,223. NME’s readers are on average about 37 year old and 86% of their readers are male.

New Musical Express NME readers have a strong relationship with the magazine and trust the magazine. 63% of NME's readers are male and the average age of readers is 25. NME have four social media sites; Facebook, Twitter, Instagram and Tumblr with a high number of 660k followers on twitter. "A third download music at least once a week (53% NME 16-24’s)" showing that they know that younger readers are interested in downloading music. "58% say that adverts for bands/new music releases influence how they discover new music, rising to 68% among NME 16-24’s" NME know their readers and what they like/dislike in their magazines.

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Future Publishing Future Publishing are an individual company and are not owned by anybody. They have many magazines which include Rhythm, Total Guitar and Future Music. Rhythm Genres- Drumming and Percussion Rhythm is a niche magazine with a circulation of 8,097. Rhythm’s readers have a passion for drumming so therefore is only for select few. Total Guitar Genres- Rock, Acoustic and Blues. Rhythm is a mainstream magazine with a circulation of 42,171. Computer Music Genres- Computer, Techno Rhythm is a niche magazine with a circulation of 11,379. Computer magazine focus’ on a small group of people who are interested in computer made music. They are usually older readers.

"Total Guitar is aimed at players who would like to learn how to play guitar, with dedicated beginner tutorials in acoustic and electric guitar, as well as helping those who can already play guitar to develop their playing style and learn new techniques and songs.“ The average age of a Total Guitar reader is 30. Most of their readers are male. Total Guitar Is the “one-stop-shop for everything the modern guitarist needs” The magazine aims to aspiring pro/semi pro guitarist. “Total Guitar keeps guitarists up to date with all the latest products and music news, artist profiles, interviews with the stars and hit song tabulation shows readers how to play the tunes they need.”

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