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©2013 The McGraw-Hill Companies, Inc. All rights reserved Damany Lewis  Thursday September 19 th  in Shima 146  News Anchor, KXTV-News 10

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©2013 The McGraw-Hill Companies, Inc. All rights reserved  Cable 1950’s  Signal access areas  Imported signals  Audiences siphoned  Satellite TV 1970’s  New delivery system  Cable channel delivery  Direct Broadcast Satellite (DBS)  Cable Television Consumer Protections  Protection from rate increases  Retransmission consent

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Telecommunications Act of 1996  Telephone companies can enter cable business  Cable companies can enter telephone business  Video on the Web  Slow initial growth but broadband connections have helped fuel an explosion of user-generated content.  Apple’s iPod: Growth of the podcast.  Podcast: Yet another channel for web video. A podcast is a program downloaded from a website and played back at the user’s convenience.

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Mobile Media & Apps  Corporate apps growing  User Generated Content  Increasing  YouTube  News & weather  Facebook and Twitter feedback  Unprofessional/unreliable  Social Media  Program Promotion  Interactivity

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Cable Subscribers Rent Box  Consumers Pay Extra  Target/Niche Audiences

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 Head End: Equipment that receives and processes TV signals  Distribution System: Cables that deliver signals to subscribers. The main cable is the trunk  House Drop: The part connecting feeder cable to a subscriber’s TV set.

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Local Cable Operator  Local stations  Local origination  National Cable Networks  CNN & ESPN etc.  Pay services (tiers)  Pay-per-view  Local Cable Income  Subscriptions fees  Local advertising  Pay-pre-view

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Local Cable Expenses  Programming fees  Infrastructure  National Operators  Originate production  Distribute movies  Syndicated programs  National Operators Revenue  Advertising  Carriage fees  Subscription fees  Video on Demand  Huge server

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Structure: Satellite TV  Content providers  Broadcast center  Geosynchronous satellite  Satellite receiving dish

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Programming and Financing: Satellite  No local origination  Same entertainment as cable  Subscription fees

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Ownership of Cable and Satellite  Consolidated corporations  The ownership trend in cable has been toward consolidation.  Comcast and Time Warner serve more than half of all cable customers. Satellite: DirectTV and Dish Network.

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Exploding on the Web  Structure: Sources & Content  Professionally produced 1.Commercial media companies 2.Content aggregators 3.Public relations 4.Sellers, advertisers, marketers 5.Political figures  Amateur produced content 1.YouTube 2.Homemade 3.Homemade problems a)Illegally posted b)Unauthorized use c)Use of copyrighted woks d)Invasion of privacy

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Microcasting is too a small group  Narrowcasting is targeting an audience  Broadcasting is mass audience

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Subscription Fees  Merchandising  Advertising

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Nielson and comScore Reports

©2013 The McGraw-Hill Companies, Inc. All rights reserved TWELFTH EDITION JOSEPH R. DOMINICK END CHAPTER 12 OVERVIEW Cable, Satellite, and Internet Television