An Inside Look into one way CSR impacts Employee Engagement at TWC Jennifer Holick Sr. Manager, Community Investment

What does Engagement MEAN? 2 DID YOU SAY ENGAGED????

Time Warner Cable…At a Glance 3 50k+ employees in 29 states making connections that matter 65-70% in all-day customer facing positions Thousands of remote locations – large & small No such thing as “One Size Fits All”

In 2009 Time Warner Cable launched Connect A Million Minds (CAMM), a five year, $100 Million initiative designed to inspire the next generation of problem solvers through hands-on STEM learning. With a strong philanthropic focus for the company in place, the next step was to rally our 50k+ employees around STEM. Hands-on CAMM Days were scheduled across the country and we needed volunteers to support them during work hours – quickly. To encourage employee involvement, our CEO offered 12 hours VTO per year and our employee volunteer program was born. Connect A Million Minds

For employees with a true passion for STEM – YES! For others there was a disconnect - as they had additional passions and ideas to support their communities – but didn’t know how to find those opportunities. Turned out…while VTO helped support our CAMM efforts, it wasn’t enough to engage the majority of our employees in volunteerism. Although very successful from a CSR standpoint, CAMM was only the first step in learning how we should drive the employee engagement results we wanted… Did Employee Engagement Follow?

6 Changing Course to drive Engagement We started by (re)asking three simple questions: What matters to TWC’s business? What matters to our leadership? What matters to our employees? The answers to those questions steered us right back to our employee volunteer program, which was originally designed to support CAMM. Successful workplace volunteer programs have been shown to: Improve employee engagement Reduce turnover Attract applicants – especially millennials Improve morale and team building And that’s exactly what TWC was looking for.

7 BEST OUTCOME POSSIBLE FINANCEMARKETING HR/ RECRUITING CSRLEGALEXECSIT CARE/ SALES TECH OPSTRAININGPAYROLL Identify WHO – every possibly team! Determine WHY – how does this matter to them? Identify WHAT – what is in it for them? LISTEN and be open to change Discover your inner SALESperson! Involvement leads to Buy-In! (Start early and resist developing a plan in a CSR incubator) By using a cross functional task force to DESIGN our employee volunteer program, we not only secured buy-in, but ultimately launched a much stronger program.

8 Collaboration led to… The Launch of TWC Connects – a branded VolunteerMatch site that made it simple and easy for employees to find volunteer opportunities that mattered to them – all under the TWC brand. Changes to our VTO policy that made volunteering more inclusive of additional cause areas with a tie-in to Kronos. Team Building Efforts which popped up nationwide as leaders looked to maximize VTO benefits. A database of activity allowing us to track important metrics. A fully supported initiative set up for success from the beginning!

9 LEADERS PEERS / TEAMS LOCAL CAUSES Let Storytelling Further Drive Engagement Think about who inspires your employees at work… Then, let THEM be the cornerstone of your communications plan! Think about who inspires your employees at work… Then, let THEM be the cornerstone of your communications plan! SOCIAL MEDIA VIDEO BLOG POSTS

10 Do the Math…Proving Impact But what mattered MORE was how our new program impacted KEY METRICS Volunteers had a 10.6% higher retention rate than non-volunteers. On employee engagement surveys: – Volunteers showed statistically significant higher ratings than non-volunteers – Volunteers were almost twice as likely to recommend TWC as a place to work – With $10k/front-line average employee replacement rate, this data translates into real bottom line impact – driving further leadership support around volunteerism It was the most fun watching our volunteer #s soar! 25% of our employees quickly registered on TWC Connects 300,000 page views since April 2014 launch! TWC employees signed up to volunteer for ~6,000 projects benefiting 758 different organizations – (many STEM related) Volunteer Hours more than TRIPLED!

THANK YOU!