Agent Sales-Track Training 15-Second Commercial

Sales Track Review What is Sales Track? Sales Track is a detailed and systematic approach to the sale of products, goods, and services. Sales Track is exactly what the name implies: a track to run on to ensure the best possible outcome to your sales process.

Sales Track Review “Okay, I’m a Worth Unlimited Independent Agent, but I don’t know what to say to prospects. I am not sure how to position the Worth Account or in what order I should be giving information to a prospective client or prospective agent.”

The 15-Second Commercial In short, the 15-Second Commercial represents what you do for a living. This is a condensed version of your occupation or offering designed to capture your prospect’s attention.

Approach is Everything How you approach a prospective client or agent is as important, if not more so, than the actual content of your presentation. Your approach should instill confidence and a relaxed atmosphere at all times.

Don’t Be an Eager Beaver People can smell “commission breath.” People are turned off by overly aggressive or “pushy” agenda or behavior. Be relaxed, be confident and have fun! If you can make your prospect laugh or throw them off guard in a good way, you reduce their resistance and improve your chances of success.

15-Second Commercial Examples “I have the best job in the world; I am helping people take control of their finances and their futures, and I earn great money doing it part-time. Does that sound like something that would interest you?”

15-Second Commercial Examples “I am in the parole business; lenders and mortgages brokers have been handing out 15-, 30-, and even 40-year sentences. We, on the other hand, are paroling our clients in as little as one-third (1/3) to one-half (1/2) that time. Would you like to know more about that?”

Creativity is a Plus These are merely examples and not written in stone. Be creative and formulate something that would speak to you or speak to your audience on a level above “I work for…” or “I sell X.” If the creative juices just aren’t flowing right now, feel free to use one of the previous examples.

Listening and Observation Truly listen to your prospects’ responses and observe their body language. Look for them turning away from you to the side - standing or sitting - if they had previously been facing you. If this is the case, they are typically put off and now is not the time to go any further. Conversely, if they straighten up, put their hand on their chin, turn toward you either standing or sitting, they are inviting you to tell them more.

Less is Better There are many avenues for the delivery of a compelling message. When you have a powerful presentation down with a creative 15-second commercial and strong Qualifiers and Tie-Downs You will be a force to be reckoned with! Remember K.I.S.S.

In Closing Above all don’t be afraid to mess up or stumble, and don’t be afraid of the word no! Muhammad Ali once said, “I am so great because I dared to fail so greatly.”

Agent Sales-Track Training 15-Second Commercial