Attitudes Belief Emotional Action. Factors That Form Attitudes Parents (reward, punishment, modeling) Peers Information (media, school, people)

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Presentation transcript:

Attitudes Belief Emotional Action

Factors That Form Attitudes Parents (reward, punishment, modeling) Peers Information (media, school, people)

Critical Period (12 to 20)

Changing Attitudes The Speaker (credibility, prestige, expertise, power, physical attractiveness) The Message (use of fear) The Audience (one – sided versus two – sided message)

Social Facilitation Easy Tasks Difficult Tasks

Altruism Diffusion of Responsibility Clarity of Situation Presence of Friends

Definition of Conformity

Sherif – Autokinetic Phenomenon

Reasons for Conforming Behavior Risk of Disapproval Lack of Perceived Alternatives Fear of Disruption Absence of Communication Sense of Powerlessness

Factors That Produce Interpersonal Attraction Similarity Complementarity Competence Prestige Physical Attractiveness

Sex Role Theories Freud (Oedipus and Electra Complexes) Learning (reinforcement, punishment, and modeling) Cognitive – Developomental Theory (gender constancy) Gender Schema Theory

Androgyny More Flexible Higher Self - Esteem

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