Advertising and Audiences Stage 2 Media Studies Topic 1.

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Presentation transcript:

Advertising and Audiences Stage 2 Media Studies Topic 1

Introduction to Advertising Brand Analysis – Folio Task Advertising Campaign Outline of Unit

Focus Questions 0 To what extent and why do media organisations rely on advertising revenue? 0 How do media create audiences to provide potential markets? 0 In what ways are the conventions of media advertising used and challenged by makers and consumers of media texts? 0 To what extent does the age, gender, ethnicity, and socio- economic status of audiences influence the ways in which they interpret media advertising? 0 To what extent are ethical and legal questions considered when an advertiser is designing an advertising campaign?

Input Material 0 Examination of key terms in advertising: 0 Demographic; market research; focus groups; cut- rate; ratings system (TV/Radio); Regulatory bodies and constraints. 0 CLICKVIEW Advertising an Inside Look – Techniques in advertising and how the demographic affects the content. Questions and tasks to follow. 0 Examples of ads and campaigns 0 Examples from previous years Brand Analysis