Data Warehousing Supports Corporate Strategy at First American Corporation Presented To: Dr. Dina Rateb Presented By: Maha Waguih

Strategy Shifted Realizing the huge losses Fierce competition Shifting from the traditional banking strategy to customer based relationship (TCS).

Phases to adopt the new strategy (TCS) 1- Redesign business processes 2- Gathering customer information (VISION) (Segmentation) 3- Enhance product line offered (Customize-customers with similar profiles-profitable Products) 4- Consistent quality service (loyalty) 5- Distribution channels

VISION Implementation The data warehouse VISION contains customer info, product profitability and distribution revenues and costs. In house built VISION: 1- size and complexity 2- lack of experience

Vision Implementation Outsourcing: 1- NCR consultants, hardware and software. 2- Started developing formulas. 3- Building data warehouse platform to accommodate for up to 2 million accounts

VISION Implementation 4- Data can be analyzed by the line of business or by personal accounts. 5- Irregularities in the data 6- Manage and control data and automate processes 7- Key people leave the IT group (bonuses by FAC)

Transformation Impact Predicting customer actions Transforming the technology infrastructure and the business processes creating a competitive edge among competitors

Reasons for FAC Success Integration of: 1- Business Strategy A-Organizational Culture (innovation- accept the change) B- Organizational Structure: allocating resource 2- Organizational Infrastructure Creating a Vision

Reasons For FAC Success 3- IT infrastructure: A- recognize their weakness in the in house built, so they resorted to outsourcing (offering technical skills) B- Understand the business processes and the business requirements

Reasons for FAC Success 4- IT strategy: Incentives to keep key IT people

Thank You