T- 1 Copyright©1997, Allyn & Bacon Pervasiveness _ 1,500 TV Stations _ 12,000 Radio Stations _ 11,000 Cable Systems _ 15,000 Newspapers and periodicals.

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Presentation transcript:

T- 1 Copyright©1997, Allyn & Bacon Pervasiveness _ 1,500 TV Stations _ 12,000 Radio Stations _ 11,000 Cable Systems _ 15,000 Newspapers and periodicals

T- 2 Copyright©1997, Allyn & Bacon Information Source _ News _ Weather _ Community Events

T- 3 Copyright©1997, Allyn & Bacon Entertainment Source _ Movies _ Television _ Radio _ Books _ Magazines _ Records

T- 4 Copyright©1997, Allyn & Bacon Persuasion Forum _ Editorials _ Commentary _ Analysis _ Advertising _ Public Relations

T- 5 Copyright©1997, Allyn & Bacon Binding Influence _ Mass Media provide a shared experience for communities.

T- 6 Copyright©1997, Allyn & Bacon MASS MEDIA Technological Basis  Print Technology - Books, Newspapers, Magazines  Electronic Technology - Records, Radio, Television, World Wide Web  Chemical Technology - Movies

T- 7 Copyright©1997, Allyn & Bacon Mass Media Models _ Hot vs. cool _ Entertainment & Information _ Elitist & populist _ Push-pull

T- 8 Copyright©1997, Allyn & Bacon Economic Foundation _ Advertising Revenue _ Circulation Revenue (subscriptions) _ Audience donations _ Privately supported media

T- 9 Copyright©1997, Allyn & Bacon Media Demassification _ Technology & demassification _ Effects of demassification -Alternative media

T- 10 Copyright©1997, Allyn & Bacon Media Conglomeration _ Ownership consolidation _ Dubious effects _ Positive effects

T- 11 Copyright©1997, Allyn & Bacon Media Globalization _ Transnational ownership _ Transnational partnership _ Effects of globalization

T- 12 Copyright©1997, Allyn & Bacon Media Melding _ Digitization _ Intracorporate Synergy

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