New Product Development 1. Objectives  What are the various stages of the product development process?  What does concurrent engineering mean?  To.

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Presentation transcript:

New Product Development 1

Objectives  What are the various stages of the product development process?  What does concurrent engineering mean?  To understand the focus of new product development and the use of IT to shorten time to market 2

New Product Development 3

“IT IS NOT THE STRONGEST AND THE MOST INTELLIGENT, WHO WILL SURVIVE, BUT THE ONES MOST RESPONSIVE TO CHANGE, WHO WILL SURVIVE” - Charles Darwin Hence change thru NEW PRODUCT DEVELOPMENT is a must for survival and growth 4

Life Cycles of Products or Services Time Incubation Growth Maturity Saturation Decline Demand 5

6 Some Innovations in Indian auto industry…  Examples of new product development  Scorpio, Victor-TVS, Pulsar –Bajaj  Thunderbird – Royal Enfield  Techniques used  Concurrent Engineering  Target Costing  Common platforms

Cheap car from China ………… 7

An Effective Design Process  Matches product/service characteristics with customer needs  Meets customer requirements in simplest, most cost-effective manner  Reduces time to market  Minimizes revisions 8

Stages In The Design Process 9 Idea Generation Feasibility Study Preliminary DesignFinal DesignProcess PlanProduct Concept Performance Specifications Prototype Final Design Specifications Manufacturing Specifications

Product Development Process Sequential Decision Points

Technologies for Product Design/Development 11 Technologie s for product design/deve lopment Design for manufacturing (DFM) Design for assembly (DFA) Design for recycling (DFR) Remanufact uring ( common platforms) Design for disassembly (DFD) Robust design Modular design Concurrent Engineering REVERSE ENGINEERING Another route for Product development

Computer Aided Design and Engineering (CAD/CAM/CAE)  Computer Aided Design (CAD) Assists Designers in  Product/component design and layout  Display, rotation of product image on screen  Development of detailed specification for manufacturing  Computer Aided Manufacturing.  Numerically controlled Machines (CNC)  Computer Aided Engineering (CAE) Assists Designers & Engineers in:  Selecting components and materials for products  Performing engineering analysis, i.e. mathematical model analysis and performance simulation  Rapid prototyping 12

TOOLS CADCAMCAEPLM UnigraphicsUNIGRAPHICSLS DYNA 3DIman CATIA NASTRANTeamCenter IDEAS ADAMSWindchill PRO ENGINEEREUCLIDIDEASMatrix One EUCLIDHYPERMESHENOVIA AUTOCADANSASAP-PLM SOLID WORKSOPTRISEIGNER PLM CADDS5 ALIAS 13

Product Structure Management CAD Software Part Engg BOM (Basic Model) Planning BOMManufg. BOM Link to OptionsVariant BOM TC PROBLEM REPORT Change Management Processes BOM IN ERP Teamcenter Enterprise - Product Structure Manager CAD Teamcenter Enterprise Interface Enterprise PLM Application- Options and Variants ERP Interface Search on Part Attributes Re-usability Manage Variants Management of Plant and Model Effectivity TC Engineering Change Request 14

Product Data Management(PDM) 15

The Enterprise View of PDM-ERP Functionality 16

STRATEGY- New Products  3M dictates that 30% of revenues will come from new products every year  British Airways refreshes its services classes every five years  Gillette brings out about 20 products each year  Reva’s new product banking on the environmentally conscious and cost saving aspects  Hindustan Unilever has targeted the cost conscious consumer with Pure IT 17

Future of shopping …. 18

19 Stakeholders Design Engineers Value Engineering Personnel All Functional Heads Stakeholders

Case Study  GE – The case of the Rotary Compressor 20

Issues and Challenges  Controlling part proliferation through standardisation, modular design and product platforming for mass customisation  Reduce time to market by using IT  Interphasing the design process with the production process 21

Key Takeaways  Product development process consists of a structured set of activities including concept generation, design, development and production  Concurrent engineering is an approach to build a cross- functional team of professionals cutting across various departments and suppliers to accelerate the new product development process  Indian companies are using IT to reduce the time to market 22

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