SGMP CHAPTER OPERATIONS 2015 Communications

Here is what we will review: 1) What does communication mean 2) Types of communication methods 3) Best Practices- Copy right infringement 4) COY

Communication Communication [kuh-myoo-ni-key-shuhn] noun 1.the act or process of communicating; fact of being communicated. 2.the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs. 3.something imparted, interchanged, or transmitted. 4.a document or message imparting news, views, information, etc. 5.passage, or an opportunity or means of passage, between places.

Chapter and Society Communications  Please limit the number of blasts sent to chapter members  Regular anticipated s, such as meeting announcements or newsletter delivery are expected by chapter members – don’t abuse this – we want them reading our materials and to be engaged

Chapter and Society Communications Social Networking: Are you using these vehicles? You should be…  Facebook  LinkedIn  Twitter  Instagram  Others Who is responsible to updating your sites? Are they current?

Chapter and Society Communications General Chapter Communications Communicate with your members!  Do you have members that just come to meetings and don’t participate otherwise?  Find out what they do well, what they’re interested in  Ask them to be a part of a committee/chair a committee  Ask them to speak at meetings  You have some members who need to be asked or they won’t participate

Chapter and Society Communications Personal Notes (sent from different individuals depending on subject)  Welcome and thank you for joining  Thank you for renewing your membership  Thank you for specific item individual has done (worked with registration, brought in new members, etc.)  Missed you at meeting(s)  Thank you for speaking at our luncheon  Thank you to host hotel  Dropped membership – sorry to see you go – why?  SGMP has started doing exit survey when members drop

Communications Best Practices  Stay on message and be consistent  Same message in person, in newsletters, and on social media sites concerning ANY particular topic  Ensure chapter information is accessible  Make chapter information and news accessible to current and prospective members.  Presentation and look should be consistent  All media outlets should have similar look and feel  Be concise and to the point – Brevity is your friend

Communications Best Practices Attention Span Statistics for AdultsData The average attention span in seconds The average attention span in seconds The average attention span of a gold fish9 seconds Percent of teens who forget major details of close friends and relatives 25 % Percent of people who forget their own birthdays from time to time7 % Average number of times per hour an office worker checks their inbox 30 Average length watched of a single internet video2.7 minutes Source:

Communications of the Year Award COY has a formal application that is due prior to NEC yearly Application and scoring criteria are available at Winners announced at NEC

Communications Contact Info: HQ and Government Connections: Brenda Bordelon National Communication Committee Co-Chairs (Until June 30) Tecumseh Deloney Maggie McGowan