2012 IASA Advanced Boot Camp: Mastering the Art of Marketing & Selling to Insurance Companies! Thursday, March 15 th & Friday, March 16 th Omni Amelia Island Plantation Resort Amelia Island, Florida

Progress Though Sharing Knowledge Building Editorial Relationships: Q&A with the Insurance Trade Press

Progress Though Sharing Knowledge Building Editorial Relationships: Q&A with the Insurance Trade Press Today’s Speakers Editor – Insurance Networking News Editor-in- Chief – Tech Decisions Associate Editor – Insurance & Technology Editor – Risk & Insurance Principal Owner – St. Nick Media & Editor – IASA’s Interpreter

Progress Though Sharing Knowledge Discussion Point: How has the content you are asked to produce changed in the last five years in terms of quantities, style, format and even length? Building Editorial Relationships: Q&A with the Insurance Trade Press

Progress Though Sharing Knowledge Discussion Point: What are the biggest mistakes sources make when being interviewed? Building Editorial Relationships: Q&A with the Insurance Trade Press

Progress Though Sharing Knowledge Discussion Point: Let’s discuss “fact-checking.” Do you do it? Is it valuable to you or annoying at best? Building Editorial Relationships: Q&A with the Insurance Trade Press

Progress Though Sharing Knowledge Discussion Point: How do you use social media? Or, do you use social media in determining news coverage? In identifying sources or story angles? Other ways? Building Editorial Relationships: Q&A with the Insurance Trade Press

Progress Though Sharing Knowledge Discussion Point: Print frequency for almost all publications has decreased in recent years. Do you believe that trend will continue? Do you feel “digital issues” are as valuable as print issues in terms of reaching your readers? Building Editorial Relationships: Q&A with the Insurance Trade Press

Progress Though Sharing Knowledge Q & A With Today’s Presenters Editor – Insurance Networking News Editor-in- Chief – Tech Decisions Associate Editor – Insurance & Technology Editor – Risk & Insurance Principal Owner – St. Nick Media & Editor – IASA’s Interpreter Building Editorial Relationships: Q&A with the Insurance Trade Press

Progress Though Sharing Knowledge If you have questions specific to this presentation, please feel free to Jennifer Overhulse Principal Owner St. Nick Media Services Thank you for your time and attention. Now, I would like to bring up Kevin Spencer of Expo Plus who is going to talk to you about successfully exhibiting at your next trade show. Building Editorial Relationships