July 15, 2014

2 Who we areWhat we believe A diverse team of field experts, nonprofit organizations and funders deeply committed to helping families of children with learning and attention issues. An informed and confident parent, who helps and gets help as needed, can enable a child with learning and attention issues to succeed in school and in life.

Network of Founding Partners Poses Family Foundation

What we mean by learning and attention issues 4 Learning & attention issues are: Brain-based disorders that impact a person in school, home, community, workplace and relationships People with learning & attention issues struggle with: Reading, math, written expression, organization, attention, focus, and social learning Common identifications include: While there is no “cure,” much is known about strategies to help people leverage their strengths and manage their challenges ADD/ADHD Executive Function Disorder Auditory & Visual Processing Disorders Dyslexia Dysgraphia Dyscalculia

Strong Prevalence of Learning & Attention Issues in Our Society More than 1 in 5 kids million aged struggle with learning & attention issues This is 15x more than autism spectrum disorders or developmental disabilities 5 Almost ½ struggle with more than one disorder

6 For an online experience as close as possible to having an expert in your family For practical, personalized advice For parents who speak English and/or Spanish For “whole child” support for parents throughout the journey For web, mobile, and tablet For parents with and without learning & attention issues themselves

Understood Incorporates the Best Practices From Across the Web 7 Understood uses clear, empathetic and empowering language… Example: LetsMove.org … to develop a deep understanding of each parent… … And uses that understanding to personalize content. Example: eHarmony.com Example: Zappos.com

Understood Incorporates the Best Practices From Across the Web 8 Understood helps parents see the world through their child’s eyes… Example: Makingsenseofbaby.com … provides parents with tools and advice… … and connects parents with other parents like them. Example: babycenter.com Example: ihadcancer.com

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Content for the “Whole Child” and the Whole Journey 10 Learning & Attention Issues School & Learning Friends & Feelings You & Your Family Community & Events Getting started Partnering with your child’s school Common challengesManaging everyday challenges Expert webinars Signs and symptoms EvaluationsEmpowering your child Events & outings Expert office hours Differences and disabilities Special servicesManaging feelingsSiblingsQuestions for the community Treatments and approaches Your child’s rightsSocial situationsYour relationshipsInterest/Issue based Groups Understanding your child's challenges Choosing or changing schools Teens & tweens Taking care of yourself Expert and Parent Blogs Personal stories Learning at homeConnect with other parents (like FB) Tutors & more Daily expert chats Assistive technology

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Thank You! 13