In 8 episodes the Michigan Lottery paid out over $27,000,000 in prizes to 96 different contestants!

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Presentation transcript:

In 8 episodes the Michigan Lottery paid out over $27,000,000 in prizes to 96 different contestants!

Winner Awareness! Contestants were each awarded a $5,000 appearance fee and waived their anonymity. The show aired statewide giving millions of people the opportunity to see actual lottery winners!

The highest episode total payout - $77,000

The highest episode total payout - $1,026,080

Offers $1,000,000 top prizes - not guaranteed.

On the ABC Primetime version (1999 – 2002) only seven contestants correctly answered all 15 questions and won the top prize of $1,000,000!

$10 Play the “Golden Ticket” for your chance to get on the National Lottery Game Show! Entry Mechanism: Contestant drawings from $1,000 winners on the “Golden Ticket” instant game $1,000 prizes require claim center validation Easy way to collect required contestant information

$10 Golden Ticket Prize Structure 26 Million Tickets Funding 13 Episodes T

This is how we do it…. $10 “Golden Ticket” instant game $5,000,000 guaranteed grand prize per episode (Cost of annuity = $3,675,000) 13 episodes designed to promote lottery winners Approximately 2 million tickets a week sold nationally covers a $5,000,000 annuitized prize. $5,000,000 A WEEK!

THANK YOU!