Innovativeness-performance link
Discovery Define product innovation and technology strategy Prepare profit pool maps Perform an environmental context analysis Perform an internal S/W analysis Analyze the value chain Look for need gaps, emerging needs and disruptions
Sources of opportunities
Sources of ideas (from 40 companies)
Idea generation Assign a focal person for idea collection and management Set up an idea bank Immersion- P&G dry-cleaning 8-12 months Amplify through PLUSSING- Hallmark-Winnie the Pooh lines of products Competitive scanning Trade show scanning Trade publications Review Patents Tap suppliers Link to universities In-house suggestion schemes Provide scouting time
Methods Scenario analysis Voice-of-customer –Anthropological –Product value analysis: customers interact with facets of product –Customer focus groups/interviews/surveys –Lead user analysis
Major Revenue Generator: MRG EVENT Day 1: Change Sharing Day 2: Opportunity mapping Day 3: Opportunity Shaping
Major Revenue Generator: MRG EVENT Day 1 Day 1 Break out sessions –morning: 90 minutes to identify major trends, shifts, needs and potential disruptions –Afternoon: Identify major technological shifts in your and your customer industry that will impact the market and the way business is done
Major Revenue Generator: MRG EVENT Day 2 Day 2: Teams map out opportunities suggested by their change spotting Present list of major opportunity themes Event manager to cluster opportunities into themes: provide vividness to themes for presentation to the participants on Day 3
Major Revenue Generator: MRG EVENT Day 3 Walk around opportunity cluster exhibits Vote out bad themes Walk to themes that you will work on Each team fleshes out the next steps for their opportunity theme