Demographics Which generation are you?. Baby Boomers Born between 1946 - 1964 Make up approximately 1/3 of the population 10 million Canadians.

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Presentation transcript:

Demographics Which generation are you?

Baby Boomers Born between Make up approximately 1/3 of the population 10 million Canadians

Landmark Events Landing on the moon (1969) Vietnam War ( ) Hippie Movement (1960s)

Popular Culture Technology: TV, transistor radio, audio cassette Music: Elvis, Beatles, Rolling Stones TV: colour TV, Easy Rider, The Graduate

Effects of Baby Boomers Pension payout Health costs: Dementia, obesity Housing issues

Generation X People born 1965 – 1980 Term popularized by Canadian author Douglas Coupland in 1991 book Generation X: Tales for an Accelerated Culture

Generation X Traits Highly educated, active, balanced, happy, family oriented Their worldview is based on change “A generation in search of human dignity and individual freedom” “MTV Generation” – saw the emergence of music videos, electronic music, punk

Landmark Events End of Cold War and fall of the Berlin Wall Watergate, Ronald Reagan Chernobyl disaster Introduction of personal computer, Internet and cable tv AIDS epidemic

Popular Culture Technology: VCR, Walkman, IBM PC Music: Nirvana, Madonna, INXS

Generation Y Born between Echo Boomers (children of the baby boomers), Nexters, Millennials, New Boomers

Millennials Born ~1981 to ~2000

Traits Confidence, tolerance, entitlement, narcissism Detached from institutions (less religious) Switch jobs frequently Increasingly liberal attitudes “Peter Pan” generation – delayed adulthood

Landmark Events Columbine shooting September 11, 2001

Popular Culture Technology: Internet, , DVD, Playstation, Xbox, ipod Music: Eminem, Britney Spears, Puff Daddy, Jennifer Lopez Reality TV

Generation Z Born between “Generation Lay-Z” Dreamer/ Internet generation Highly connected – digital natives Individualistic Reliant on gadgets

Traits Comfortable with technology, social media Feelings of insecurity due to terrorism and recession Innovative, entrepreneurial, highly conscious of the challenges they face More stress, more risk-adverse Tolerant of homosexuality, multiculturalism Helicopter parents

Landmark Events Barack Obama being elected Iraq/Afghanistan war Arab spring

Popular Culture Technology: ipad, Google, Facebook, Twitter, Android, iPhone Music: Kanye West, Rihanna, Taylor Swift