Which generation are you? Demographics Which generation are you?

http://www.theagecurvereport.com/3-beacon-blog/canadas-next-baby-boom.html

Baby Boomers Born between 1946 and 1964 Make up approximately 1/3 of the population 10 million Canadians Reach their 65th birthday starting in 2011

Effects of Baby Boomers Pension payout Health costs: Dementia Obesity Decline in smoking rates, inactivity and heavy drinking Housing issues

Generation X People born 1965 to 1980/1984 Term popularized by Canadian author Douglas Coupland in 1991 book Generation X: Tales for an Accelerated Culture

Generation X End of Cold War and fall of the Berlin Wall Watergate, Ronald Reagan Chernobyl disaster Introduction of personal computer, Internet and cable tv AIDS epidemic

Baby Boomers vs. Gen X question authority seek bigger meaning in life and work are technologically savvy live in the present are skeptical see career as a key to happiness are open to multi-careers consider challenge and variety as being more important than job security workaholic tendencies and materialistic single career path are impressed by authority are optimistic are driven to achieve

Generation Y Born between 1971/1985 to 1990/2004 Echo Boomers (children of the baby boomers), Nexters, Millennials “stapled to your cell phone, know your way around a computer and have the attention span of a pigeon”

Millennials Born ~1981 to ~2000 http://www.huffingtonpost.ca/2012/12/20/generation-y-jobs-canada_n_2334262.html

Peter Pan Generation because they have delayed becoming adults longer that most generations before them e.g. living at home

Generation Z Born between 1990/ 2005 and 2010. Typically children of Generation X Generation Lay-Z Dreamer/ Internet generation Highly connected – digital natives Individualistic Reliant on gadgets Most multi-tasking generation perfectly comfortable with multiple information streams and activities running concurrently "acquired Attention Deficit Disorder" since their dependency on technology is high and attention span is much lower Obesity issues Have helicopter parents

Generation Z “Your business better be fully capable of servicing a customer without forcing them to the phone or suggesting they drop into your high street store. By then, they’ve already clicked back and bought from your competitor.”

Generation Alpha First millennial generation with all born entirely in the 21st century 2000 - Children of Generation Y

http://www. statcan. gc. ca/pub/11-008-x/2011002/c-g/11520/c-g001-eng http://www.statcan.gc.ca/pub/11-008-x/2011002/c-g/11520/c-g001-eng.htm

Generation Y ages 25-30 Generation X ages 31-46 Boomers ages 47-64 http://www.newswire.ca/en/story/901893/generations-unite-boomers-gen-x-and-gen-y-say-retirement-begins-before-65

Generations in Canada 2009 Canadian Total Labour Force Participation by Select Generations

Australia Poster Generations Defined http://mccrindle.com.au/resources/Generations-Defined-Sociologically.pdf