Mouser Proprietary and Confidential Mouser Electronics, NPI Focused Distribution The Newest Products for Your Newest Designs ®
Mouser Proprietary and Confidential MARKETING “Marketing” Covers Everything! All elements of Marketing are designed to create a hook for generating demand and increasing sales + Directing people to our Website. Advertising Promotions & Branding Catalog Technical Publications & NPI Internet Marketing & e-commerce Supplier Marketing & Supplier Business Development Business & Market Development Marketing
The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential EMEA by Numbers-end Q “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” – Benjamin Franklin
The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential Direct Marketing -Increased budget, team & resources, adding local HTML specialist. -Focused Subscription Program -Leverage Suppliers co-op to attract more potential customers -Targeted Marketing -Technical Application / Technology Mailings Deeper Engagement with Key Suppliers -Strong Experienced team now in place -TI, ADI, TE, Freescale, Molex, Maxim Fairchild….. -More Engagement, More Creative Promotion, More NPI Activities 2014 EMEA Marketing Success Factors Public Relationship -PR Agent - Nick Foot expanding responsibilities -Increased Geography of PR’s -More technical articles & Advertorial links -Press Events Website Management -Web Mktg Manager in place -Deeper translation activites -Increased Google Paid Search Engine Budget and number of campaigns Educational Program -Joint TI’s University Analog Design program -Additional Sponsored Projects Advertising (Online & Print) -More local creative Branding campaign -Leverage publication resources for social media marketing Brand Awareness New Subscribers New Customers Events More regional Shows Electronica Increased number of technical Seminar supported events Additional resources to be added to grow local supplier / tech events
The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential EMEA Key Metrics Branding Mouser Customer Count Events Subscribers SEM Q ,89483,88541, Q VisitorsLeadsVisitorsLeadsVisitorsLeads 150,0002,660238,00010, Q PrintOnlinePrintOnlinePrintOnline 4,340,28018,865,0505,100,00019,500,0001,760,0006,700,000 Direct s Advertising Q ,41375,596110, Q ImpressionsClicksImpressionsClicksImpressionsClicks 60,451,2561,030,742120,283,1781,918,270 26,355,143570, Q Reach (received) Open (U) % Click (U) % Reach (received) Open (U) % Click (U) % Reach (received) Open (U) % Click (U) % Mouser 565, %3.5%1,025, %2.9%541, %2.7% 3 rd Party 1,214, %1.5%2,691, %1.9%507, % 2.3%
The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential EMEA Marketing Regional Overview –
The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential Effect of a strong Dollar Sept 2014 Feb 2015 % Effect on $ sales $ Australian % Euro % Japanese Yen % British Pound % Swiss Franc % Indian Rupee % Chinese RMB % Sept 2014 Feb 2015 % Effect on $ sales
The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential
The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential Marketing Toolset: To find customers for New Products Social Media Print Ads Online Ads Tradeshows & Conferences Public Relations Inside Sales Promotions Supplier MicrositesCatalogs: Online, Mobile, and Print New Product Introduction & Spotlights eNewsletters and Direct Mail Paid Search / SEO Product/Application Technology Microsites New Customers
The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential New Product Introductions Application Guidance Target Vertical Markets Over 465,000 subscribers, 110k+ in EMEA 10.5M s sent in 2014, 3M+ in EMEA Targeting: Design Engineers, R&D