Hydrating Food Deserts: Campaign to Rid Food Deserts in SF Stacey Chun PA 790 – Systems Change in Public Service May 16, 2015

What’s the problem and how are we going to fix it?  Problem  Healthy food options in low-income neighborhoods in SF (food deserts)  healthcare disparities  Goals (Issue)  Short Term  Get commitment from Supervisor Mar to fight for more Healthy Retail SF budget  Intermediate  Secure ongoing $$$ for Healthy Retail SF  Long Term  Rid food deserts in SF

Healthy Retail SF – Leverage Existing Infrastructure Before After movement-getting-it-right/

Stakeholders  Victim(s) aka Target  SF Board of Supervisors  Supervisor Eric Mar  Friends aka Allies  San Francisco Department of Public Health  Southeast Food Access Workgroup  Office Economic & Workforce Development  San Francisco Health Improvement Partnership  Bayview Healthy Eating Active Living Zone  Tenderloin Healthy Corner Store Coalition  Residents of food deserts  San Francisco Wholesaler Produce Market  Foes aka Opponents  Corner stores who don’t want to convert  Everyone else that wants $$$ allocated to their interests

Tactics  Gain attention, support, call to action  Social media – tagging, sharing, hashtagging, tweeting  “Contact Supervisor Mar and your supervisor to ensure the Office of Economic and Workforce Development has enough resources to sustain the support to corner store conversions”  #veggiesforyouandme  Community meetings/coalitions (e.g. SEFA, HEAL)  Hit the targets – political window  Budget hearings – June  Testimonies  Residents, successful conversions, waitlisted stores  Social media

Questions?