Audience Analysis

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AGE: mostly college students and friends, some campus faculty and family, coffee lovers, and music lovers. EDUCATION: mostly students pursuing undergraduate degree & some faculty that have received a masters or a doctorate. JOB FUNCTION: mostly students (who do not usually have jobs but have probably worked somewhere before) & some faculty who work on the college campus. SKILLS: many students are familiar with their computers, however some faculty are not. So we will have to make sure the website is very easy to use and sufficient to those with minimum experience on the web. LANGUAGE: Although we do have students from other countries, it is widely expected that those students usually know/ are familiar with the English language. CULTURE: There will be a wide variety of people that will come into the café, which is why the site will attempt to be welcoming to everyone who visits -a warming and friendly spirit of togetherness should be present in the overall theme of the website.