Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia

Ipsos Affluent Survey Asia Pacific Ipsos Affluent Survey Asia Pacific IASAP (Previously known as PAX) Conducted by Ipsos MediaCT CATI – Computer Aided Telephone Interviewing (recruited and screened via CATI), continue main survey via CATI or complete the remaining survey through online Aged and affluent/ business decision maker/ top management 10 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Australia (Sydney & Melbourne) *Phoenix subscribes to 4 markets – Hong Kong, Singapore, Kuala Lumpur and Taipei

There are 756,426 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix Chinese in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

There are 941,076 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix Chinese or Phoenix InfoNews in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

Phoenix TV vs. other channels 4 Markets HK/Singapore/Kuala Lumpur/Taipei watched in past 30 days Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' Q2' 2014) ; HK/Sin/KL/TP Markets; All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Int’l Flights in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)

Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) No. of Int’l Flights in past 12 months

Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Hotel Nights (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) Number of Hotel nights spent on Int'l Air Trips in past 12 months

Phoenix Chinese viewers are more likely staying in 4-star or 5-star+ hotels & resorts 4 Markets HK/Sin/KL/TP Types of hotels stayed during int'l trips (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)

Phoenix Chinese viewers are high flying businessmen 4 Markets HK/Sin/KL/TP # Int’l Flights for business (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) No. of Int’l Flights for business in past 12 months

Phoenix Chinese viewers travel for business 4 Markets HK/Sin/KL/TP Destination of Business Trip (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) Destination of Business Trip in past 12 months

Phoenix Chinese viewers visit Asian countries for business 4 Markets HK/Sin/KL/TP Countries in Asia visited for Business Trip (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) Countries in Asia visited for Business Trip

Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Int’l Flights for leisure (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) No. of Int’l Flights for leisure in past 12 months

Phoenix Chinese viewers have oversea leisure trips 4 Markets HK/Sin/KL/TP Destination of Leisure Trip (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) Destination of Leisure Trip in past 12 months

Phoenix Chinese viewers visit Asian countries for leisure 4 Markets HK/Sin/KL/TP Countries in Asia visited for Leisure Trip (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) Countries in Asia visited for Leisure Trip

Phoenix Chinese viewers love leisure travelling 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) Kinds of holiday of int'l leisure trips (past 12 months)

Phoenix Chinese viewers are high tech consumers 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)

Phoenix Chinese viewers are mobile gadget consumers 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)

Phoenix Chinese viewers are more financially aware 4 Markets HK/Sin/KL/TP Ownership of Financial Products Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) Ownership of Financial Products

Phoenix Chinese viewers love drinking 4 Markets HK/Sin/KL/TP Consume in past 4 weeks Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) Consume in past 4 weeks

Phoenix Chinese viewers love luxury products 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)

Phoenix Chinese viewers are top management 4 Markets HK/Sin/KL/TP % profile Index vs. Ipsos Affluent Survey Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) 8.3% 6.4% 8.7% 11.7%

Phoenix Chinese has a higher proportion of Business Decision Makers and Affluent consumers 4 Markets HK/Sin/KL/TP % profile – BDM & Affluent Index vs. Ipsos Affluent Survey Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) 21.9% 17.6%

Phoenix TV reaches unique viewers 4 Markets HK/Singapore/Kuala Lumpur/Taipei Additional reach of CNBC / BBC World Additional reach of Phoenix Chinese Additional reach of CNBC / Phoenix Chinese Additional reach of BBC World / Phoenix Chinese watched in past 30 days Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000) Additional reach of Phoenix Chinese / Phoenix InfoNews

Source: Ipsos Affluent Survey Asia Pacific 2014 (Q Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426) Average hours spending per day Watching TV is still a major media activity amongst the Affluent and Phoenix Chinese viewers 4 Markets HK/Sin/KL/TP