RB BONUS #2 SOCIAL MEDIA AND SECRET LEAD SOURCE

PICK A SOCIAL PLATFORM LinkedIn Facebook Google Plus Fill out your profile completely Go after a city or a niche

NEW BUSINESS LEAD SOURCE Most people don’t go after these businesses because they think they don’t have any money Not true: Many have taken out big loans I personally got one that wrote me a $3,500 check. He had taken out over a million dollar loan! I was able to get pain on-going as well. They end up trusting you and coming to you for everything marketing related. Up to you whether to provide those or just connect them.

WHAT DO THEY NEED? New website Marketing services Business cards and other printing items Logos and graphics

IDEAS: START WITH A SMALL SERVICE Offer logo or graphic design Outsource this or use something like Youzign, Canva, or Moonpixlar Offer to claim Google listing Offer a simple website + Mobile (upsell later)

CRITERIA The business / business owner: Understands the value of marketing They have a budget for marketing – you see them spending money They get customers on a regular basis and can pay you The business you’re looking for has clients like this: They spend a lot of money: over $500 They need to “find the business” you’re helping

YOUR OFFER TO THEM Send them a physical letter that gets noticed Position yourself as the expert and congratulate them on their new business Make them an offer they can’t refuse: Time-sensitive Hard to resist They need it! Give some examples of your work in print, within the letter if possible. Or include a DVD and link to your website page (why both?)

FIND NEW BUSINESSES BY STATE Dig around and find the new businesses registered for the week There are free lists and paid lists depending on state Florida: Texas: Paid:

LETTER EXAMPLE