Recommendation

Diverse Products Continue to launch innovative attractions that correlate with new and existing characters – “magic of Disney” pixie dustsprinkled everywhere Maintain relationships with travel agencies and online sales to hold consistent, premium price position Integrate these products to leverage media properties (movies/TV shows) Geographic Expansion Compete with other forms of entertainment (theme parks, cruises, vacation destinations) Continue to target new markets, such as China, with emphasis on operations control and the option for complete ownership

Recommendation Customer Service Employee (cast member) compensation Revamp “no refunds policy” to take industry leadership role Improve quality of restaurant food and services Safety Consumer perception that Disney cares more about revenue than payouts after accidents Linked to employee training and safety – communicate those improvements to the customers New Customer Base Young adults without children are lost in Disney’s marketing strategy Create separate attractions, such as hotels and nightclubs