IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 1 Furniture leather

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 2 What is leather? Characteristics of genuine leather Information on the sale of leather furniture Leather

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 3 The structure of raw hide Impurities Grain with hair follicles Split 1 (close structure) Split 2 Split 3 (loose structure) The flesh side

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 4 The tanning process 1 The raw material store: The beam house: 1. Soaking 2. Lime on hair follicles 3. Rinsing 4. Fleshing 5. Trimming 5. Splitting (if applicable) 6. Bating/pickling

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 5 The tanning process 2 The tan yard: 7. Tanning (absorption of tanning agent) 8. Draining over beam 9. Wringing in wet press 10. Shaving, sorting and splitting of skins 11. Retanning, which gives certain properties 12. Aniline dyeing of pelt

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 6 The tanning process 3 The completion department: 13. The water is removed, the skins are set out and smoothed. 14. The skins are hung up to dry in ovens. 15. The skins are moisturised with water soluble oils. 16. Staking - softening of the skins

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 7 The tanning process 4 The finishing department: 17. The skins are hung on frames and stretched 18. Top coating of skins which are then passed through heating chambers to dry

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 8 The tanning process Grain setting or pressing in press machine 20. Measurement of the leather’s net surface area 21. Final control and sorting of the finished leather

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 9 Pure aniline leather Open surface Good sitting comfort Close, strong structure Moisture absorbant Soft and pleasant ”Living appearance” Marks of distinction

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 10 Semi aniline leather Partially open surface Good sitting comfort Close, strong structure Moisture absorbant Pleasant to the touch Natural appearance, where small marks have been covered by the top coat

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 11 Top Coated leather Closed surface Natural grain appearance Strong grain, split not as strong Easy to clean Good colour adhesion.

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 12 Corrected leather Closed surface Embossed grain as required Easy to clean Less strong grain or split Good colour adhesion.

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 13 By cast leather Most commonly split Leather dyed throughout Polyurethane coated Available as polished leather Available with grain embossing Cared for using care set

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 14 Marks of distinction Open wounds Healed wounds Dung marks

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 15 Marks of distinction Insect bites Neck wrinkles Ringworm

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 16 Maintenance and cleaning Most leather furniture is easy to take care of. It becomes nicer and softer from being used, and it gets a fine patina. The daily care doesn’t take more than dusting the furniture with a dry, soft cloth, or you can vacuum it, using a nozzle with a soft brush. All leather furniture needs to be wiped off with soapy water once or twice a year. Soap flakes contain a fatty substance that will nourish the leather and prevent the finer types of leather from drying up, and keep pigmented upholstery leather from crackling.

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 17 Maintenance and cleaning In the event that you should accidentally drop a piece of cake or spill a cup of coffee in the leather chair its important to know how to remove the stain without blotching the leather. IDdesign strongly advise you against using other leather cream, oils, leather wax, synthetic detergents or other cleaning products, then the ones that we are selling, on your leather furniture, because: 1. nobody knows exactly what the cleaning agents contain. 2. nobody knows exactly how they might affect the leather. 3. the product may contain chemicals that dissolve dye and lacquer. 4. the product may contain chemicals that leave blotches. The maintenance and cleaning products sold by IDdesign are tested with our product. (if the customer follows the guide include in the packed)

IDdesign Academy MORE EDUCATION – MORE KNOWLEDGE – MORE SALES Leather 18 Maintenance and cleaning The safest way is the following method: First, soak up the spillage with a soft, clean cloth. Then dab the stain with a soft cloth wrung out in clean water-or a very thin solution of soapy water. If the water is hard, you should use distilled water. The upholstery mustn’t get soaking wet when you clean your furniture. It should jest be wiped with a wrung-out cloth. If the furniture is upholstered in pure aniline or semi-aniline leather, you must wipe the entire surface of the upholstery-otherwise the water will leave blotches on the leather.