© K. V. Fernandez Tutorial One MKTG 201, First Semester, 2010, Week 3

© K. V. Fernandez Why come to tutorials Topic Review –Review Quizzes on lecture material –Test/exam preparation guidance Topic Comprehension –Videos related to lecture material –Discussing and applying lecture material to new examples. Topic Extension –Explanation of new material not covered in lectures –Learning how this topic fits with other topics you have studied.

© K. V. Fernandez This week…. We’ll focus on test 1 in Week 4 by –Giving you a study guide –Going through some previous test questions so you’ll know what to expect –Reviewing some concepts we learned in Week 2 using a new example.

© K. V. Fernandez Test One Study Guide Details of the test –When: Wed, March 25. –Enter class at 10.10; –Reading time 10 mins fro to (ask any questions you have, at this time) –Writing time starts at –60 minutes long –Worth 20% of semester assessment

© K. V. Fernandez Test One Study Guide Content of test –Week 1-3 topics –Chapters 1, 2 & 5) –Study guide also on Cecil (Test 1 tab- under handouts)

© K. V. Fernandez Format of Test Part 1: 20 multiple choice questions –20 2 points each = 40points Part 2: One short essay (from a choice of two) –One short 10 points = 10 points Test marked out of 50 points total.

© K. V. Fernandez Sample MCQ & short answers Important note: Some of the questions in last semester’s test 1 related to Market Research, which will be not covered in lectures before this semester’s test 1. So, not all the questions in the old test are relevant when studying for this test. Just use today’s questions to study for the test. These, and other questions discussed in lectures this week, will be uploaded to Cecil on Friday morning as a “Example Test”

© K. V. Fernandez All the best for your test! There will be NO formal tutorials the week of the test. Nina AND Nane will be available for drop-in help on Monday 22 March: 10am-11am in OGGB5. Tuesday 23 March: 11am-12pm in Geol1060 –This room (Geol1060) is in the Science Centre 301 Karen will be available via & our class Ning ( up to 12pm on Tuesday 23 March.