Alliances & Technology Unit (ATU) Marketing Plan (2014-15)

Objectives Common Objectives What do we want to Achieve Generate incremental revenue To be technology leader Create mindshare in external audiences Provide branding to TCS thru alliances What do we want to Achieve “Integrated” Campaign on Joint Solutions with ISU Be a top 3 partner with our Alliance Partners Create Mindshare of TCS capabilities within Partner Organization Create Mindshare of Partner Capabilities within TCS community Opportunities on Joint Solutions with partners

Our Key Partners

Key Strategy and Activities Marketing Activities Collaterals Social Media Partner Day Partner Events Solution Evangelization Sessions Analyst Relations Forum Participation Case studies on Successful wins Thought Leadership White Papers Evangelize TCS Brand Value within Partner’s Organization Evangelize Partner Value within TCS Positioning TCS to be technology leader in the external world Generate opportunities on developed Solutions Integrated Campaign

Key ATU Events - Across Geo’s Q1 Q3 ATU Events Partner Quarter Location CA World CA Technologies Q1 Las Vegas, USA IBM Connection IBM India IBM Impact 2013 Citrix Synergy US Citrix CA, USA EMC World EMC BlackBerry World RIM Orlando, USA Microfocus partner event Microfocus TBD Qonnections 2013 Qlicktech Paradise Island, Bahamas Systems Technical University UK & Europe Edge 2013 HP Discover Hewlett Packard Symantec Vision Symantec Las Vegas,USA Focus JDA Orlando,USA Informatica World Informatica Jboss World/Summit Redhat Boston,USA Pega World Pegasystems Florida,USA TEG OU's Reach out Events Multiple ATU Events Partner Quarter Location SW Universe IBM Q3 Mumbai, India Citrix Synergy Europe Citrix London, UK Momentum Europe EMC Vienna/Europe World Partner Conference Microsoft Houston, USA Processworld 2013 Software AG San Francisco, USA System x and System Storage Technical University Berlin, Germany HP Software Universe Hewlett Packard Dubai,MEA Tucon TIBCO Las Vegas,USA BMC Solution Forum BMC New York,USA DreamForce SFDC San Fransisco,USA TEG OU's Reach out Events Multiple India Q4 ATU Events Partner Quarter Location IBM-TCS Golf Event IBM Q4 Chennai, India IBM Pulse 2014 Las Vegas,USA Global Partner Summit Google CA, USA Juniper Partner Conference Juniper Technologies Las Vegas, USA Software Business Partner Kickoff Virtual HP Global Partner Conference Hewlett Packard Microstrategy World Microstrategy TEG OU's Reach out Events Multiple India TEG Convention Q2 ATU Events Partner Quarter Location IBM Smarter Commerce Global Summit IBM Q2 Orlando,USA Pulse Comes to You 2013 UK TEG OU's Reach out Events Multiple India TEG Convention Participate/Sponsor and leverage the platform to interact with Customers/Prospects and build potential Pipeline *SAP&Oracle events will be part of EntSol Marketing

Projected Annual Budget For FY 2014-15 Quarter Budget (Mn USD) Q1 0.15 Q2 0.05 Q3 0.10 Q4 Grand Total 0.40 SAP and ORCL events are not included, here, part of EntSol Total projected Budget : USD 0.40 Mn

Communication We have the updated Alliance & Technology Excellence portal but need ISU marketing support to propagate among relevant teams within ISU’S for awareness Help us reach for you

Where Will We Need Help Corporate and Field Marketing IOU Marketing Integrating Partners to our Marketing events Marketing events execution IOU Marketing Leverage us as enabler for your customer proposals, include beyond PPT Co-events with partners Co-produced thought leadership article Include ‘alliance’ angle in marketing campaigns Collating customer business needs and wants Target identification for monetization of “Solutions” Integrate Partner Messaging in ISU external communications

Planned Marketing Activities FY 15 Events Participate/Sponsor and leveraging the platform to interact with Customers/Prospects and build potential Pipeline for TCS Launching of TCS solutions/offering at partner events TCS senior management speaking slot on upcoming areas trends Participation in international consortium forums Collaterals Joint Partnership Brochures Joint solutions Brochures Sales/Pres sales deck on solutions Demo for Joint solutions Case studies for Successful win White Papers Thought leadership articles Influencer Relationships Briefing sessions with analyst Awareness with advisory groups about our Solutions Press Releases on Solutions Evangelization sessions Road shows across different locations Joint Workshop with Partners in collaboration OU’s Webinar session for TCS community to create awareness about Partner Products & Joint Solutions Direct Campaigns & Internal communications Email campaign for Solutions(Internal & External) Leveraging TCS and Partner social media pages to propagate our Capabilities/solutions/offerings Communication on Knome, Knowmax, tcs.com etc Customer Engagement Customer roundtable focused on solution offerings Customer testimonials for successful wins Customer Validation for new/upcoming solution offerings

Vishal Mehrotra vishal.mehrotra@tcs.com + 91 922 317 9275 Yantra Park, Mumbai