Marketing Member Benefits, Publications, Discounts

Benefits Access to members only portion of the website ASHRAE Handbook Issued in June annually Example: if you join in September, you will receive your Handbook the following June New Associates and Members receive 12-month one-time access to the Handbook Online while they await their first print/CD Handbook ASHRAE Journal HPB Magazine Industry and Society newsletters

ASHRAE’s Many Influences Documents to provide technical foundation for LEED Energy standards referenced in building codes Ventilation requirements for hospitals in federal guidelines Thermal guidelines used by the IT industry for data centers Designation scheme for refrigerants to establish safe use Design parameters to determine comfort Ventilation rates to provide healthy environments

ASHRAE and LEED ASHRAE Handbook Commercial Building Energy Audits ASHRAE Standard 62.1 ASHRAE/IES Standard 90.1 ASHRAE Standard 55 Advanced Energy Design Guides ASHRAE Guideline 1.1

Standard Total building sustainability package for those who strive to design, build and operate green buildings ◦Site sustainability ◦Water use efficiency ◦Energy efficiency ◦Indoor environmental quality ◦Building impact on the atmosphere Adopted by the U.S. Army as part of new sustainability policy A j compliance option of the International Code Council’s International Green Construction Code

Standard Sets design requirements for the efficient use of energy in buildings 39 states have adopted some version of 90.1 as their energy code 2010 version referenced in the federal Energy Conservation and Production Act Standard and user’s manual = indispensable tools for consulting offices, suppliers and facility managers

Standard 55 Sets the standard for what are considered “comfortable” indoor conditions for 80% or more of a building’s occupants ◦Settles the “too hot/too cold” debate at offices across the nation

Standard 62.1 Specifies minimum ventilation rates and other measures intended to provide indoor air quality that is acceptable to human occupants and minimizes adverse health effects Applies to all indoor or enclosed spaces that people may occupy, except where other applicable standards and requirements dictate larger amounts of ventilation

Standard 62.2 Defines the roles of and minimum requirements for mechanical and natural ventilation systems and the building envelope intended to provide acceptable indoor air quality in low-rise residential buildings Limits sources of pollutants and requiring enough mechanical ventilation to provide dilution for unavoidable contaminants

Standard 170 Provides control for comfort, infection and odor in health care facilities, including: ◦Hospitals ◦Nursing homes ◦Outpatient facilities Protects patients and healthcare workers from chemical, physical and biological airborne contaminants

Advanced Energy Design Guides Prescriptive pre-modeled solutions to reach a given energy savings for a given building type More than 430,000+ copies in circulation Part of ASHRAE’s commitment to energy optimization and producing guidance to move the building industry toward market-viable net zero energy and carbon neutral buildings free download at ashrae.org/freeaedg

Secret of Successful Marketing Target the audience Tailor messages so the audience relates Take advantage of opportunities to raise awareness of ASHRAE Talks before civic groups Letters to the editor Interaction with local code writing groups Joint programs with organizations that serve related professionals

Guidance from ASHRAE Speaking for the Society ASHRAE news releases – Manual of Chapter Operations Advocacy Toolkit at

Discounts 15% off publications ◦Includes ASHRAE standards and guidelines 15% off member price on all Handbook products ◦During first year of membership ◦Excludes network versions Member price on courses Member price on certification Member price on conference registrations Group Insurance