Who’s Going to Do the Work?. Agency Employment Ad Age 500,000 2000 420,000 2004.

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Presentation transcript:

Who’s Going to Do the Work?

Agency Employment Ad Age 500, ,

Advertising Spending Robert Coen - Interpublic $ 233 Billion 2000 $ 264 Billion 2004

Seniors Mid- Level Juniors Typical Agency Structure 2000

Seniors

Juniors

Seniors Mid-Level Juniors Typical Agency Structure 2005

Mid-Level

Churn

Economics 101

Some Questions Are We Addressing the Issue?

Some Questions Are We Addressing the Issue? Is it Getting Leadership Attention?

Some Questions Are We Addressing the Issue? Is it Getting Leadership Attention? Is Our Business Model Right?

Some Questions Are We Addressing the Issue? Is it Getting Leadership Attention? Is Our Business Model Right? What’s Our Staffing Strategy?

Some Questions Are We Addressing the Issue? Is it Getting Leadership Attention? Is Our Business Model Right? What’s Our Staffing Strategy? Is Our Staffing Model Clear?

Some Questions Are We Addressing the Issue? Is it Getting Leadership Attention? Is Our Business Model Right? What’s Our Staffing Strategy? Is Our Staffing Model Clear? Do We Practice Employment Marketing?

Some Questions Are We Addressing the Issue? Is it Getting Leadership Attention? Is Our Business Model Right? What’s Our Staffing Strategy? Is Our Staffing Model Clear? Do We Practice Employment Marketing? Are We Protecting Our Best Talent?

Some Questions Are We Addressing the Issue? Is it Getting Leadership Attention? Is Our Business Model Right? What’s Our Staffing Strategy? Is Our Staffing Model Clear? Do We Practice Employment Marketing? Are We Protecting Our Best Talent? Are We Building a Talent Pool?

Some More Questions Do We Expect Our People to Grow?

Some More Questions Do We Expect Our People to Grow? How Good is Our Mentoring?

Some More Questions Do We Expect Our People to Grow? How Good is Our Mentoring? Have We Returned to School?

Some More Questions Do We Expect Our People to Grow? How Good is Our Mentoring? Have We Returned to School? Do We Get Staff Referrals?

Some More Questions Do We Expect Our People to Grow? How Good is Our Mentoring? Have We Returned to School? Do We Get Staff Referrals? How is Our Internal Staff Training?

Some More Questions Do We Expect Our People to Grow? How Good is Our Mentoring? Have We Returned to School? Do We Get Staff Referrals? How is Our Internal Staff Training? What About External Staff Training?

Some More Questions Do We Expect Our People to Grow? How Good is Our Mentoring? Have We Returned to School? Do We Get Staff Referrals? How is Our Internal Staff Training? What About External Staff Training? Should We Revisit Retirees?

Some More Questions Do We Expect Our People to Grow? How Good is Our Mentoring? Have We Returned to School? Do We Get Staff Referrals? How is Our Internal Staff Training? What About External Staff Training? Should We Revisit Retirees? Can Outsourcing Help?

“The Assets of This Agency Go Down the Elevator Each Night” Leo Burnett