Copyright ©Convention Data Services All Rights Reserved Convention Data Services 2006 SISO Executive Conference August 15 th, 2006 Registration as a Marketing Tool

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Can registration be a marketing tool and a source of revenue? Absolutely! Today we will review multiple initiatives you can use as part of your registration process both pre-show and onsite to increase attendance and revenue for your event. We will showcase up-selling techniques during the registration process, various sponsorship opportunities, personalizing registration to the attendee, as well as viral marketing techniques.

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Event Inquiry Page  Year round presence  Hosted live right after current event  Registration ‘placeholder’  Capture detailed information on interested attendees, exhibitors, speakers and more…  Real-time notification of key leads to your sales team  Sponsorship opportunity  Inquiry ROI tracked & reported

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Banner Ads  Multiple placement options  Exclusive or varied offerings  Additional revenue opportunity or sponsorship package  ‘Clickable’ Link on confirmation page to exhibitor web site

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Dynamic Banner Ads  Target the specific registrants that your exhibitors want to sell to  Ad displayed based upon demographic answer  Use your database in real time for additional revenue opportunities or sponsorship packages  ‘Clickable’ Link on confirmation page to exhibitor web site

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Up Selling Registration  Demographic answers can be used to suggest education content, conference tracks and social events

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Targeted Messaging  Demographic answers, customer ID numbers or Priority Codes can be used to personalize the registration process  Soft up sell approach  Reward Alumni attendees  Highlight special offers or events  Group Discounts

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Invite-a-Colleague  Word-of-Mouth Marketing Tool  Increase first-time attendees  Effective attendee acquisition  Invitations and Registrations are tracked and reported  Promotional and discount codes embedded in registration link

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Invite-a-Colleague Reporting  Real time report access  Sort by converted or pending  Easily measurable  Prospect contact information exportable into Excel for future campaigns.  Average 34% conversion rate

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Up selling  Up sell to current registrants  Use in conjunction with an or telemarketing campaign  Promote additional program content  Average of 11% of registrants upgrade  Increase event revenue

Copyright ©Convention Data Services All Rights Reserved Registration as a Marketing Tool Invite-a-Customer  Exhibitors invite their customers or prospects  Exhibitors can send personalized invitations  Registrations are tracked  Exhibitors receive full contact list of those leads that registered  Increase Exhibitor ROI

Copyright ©Convention Data Services All Rights Reserved Additional Marketing OpportunitiesAdditional Marketing Opportunities  Confirmation  Pre-Show Registration Reminder On-Site Marketing OpportunitiesOn-Site Marketing Opportunities  Self-Registration  Wireless Will Call – “Line Busters”  Message Center / Social Networking  Cyber Café  Session Locator & Scrolling Monitors Registration as a Marketing Tool

Copyright ©Convention Data Services All Rights Reserved Questions & Discussion Registration as a Marketing Tool

Copyright ©Convention Data Services All Rights Reserved Thank You! Ken FerreiraJenabeth Ferguson CDSJD Events Registration as a Marketing Tool