THE TIPPING POINT Carlos michelsen Carlos Michelsen

ON THE TWO HANDS PUT YOUR SELF IN THEIR SHOES In Malcom Gladwells’ book “The Tipping” point he sates what is a “tipping point” doing so by describing several different situations in which there was a “tipping point” in the trans course of different scenarios, such in medicine with the epidemics, explaining it through the spread of HIV and other diseases such as syphilis, as from the commercial point of view explaining the “tipping point” of the shoe company Hush Puppies. Gladwell explains as well what he calls “The Law of The Few,” a law that is explained through examples such a the beginning of a battle in the USA revolutionary war, to the giving of an exam to the reader to explain what a connector its. Gladwell in these first twenty pages of the book manages to explain several characteristics of what a “tipping point is,” through several scenarios.

“ON THE OTHER HAND KNOW WHERE YOU ARE GOING” Gladwells’ explains his theory of connectors, with several characters and circumstances. One f the being his explanation of Roger Horchow, a man who was behind some big Broadway shows, a man who had scored very high on his people knowing test. Gladwell explains how this man was naturally sociable, how he is the type of person you meet in a airplane and by the end of the flight you are best friends with him, how Horchow is the type of person who remembers every persons name and is abele to maintain a casual relationship with them, having an agenda a with the persons birthday, so that they these people can receive a birthday card from the. Gladwell in his explaining of Connectors says that the age group that had the most acquaintances was the age group between their mid thirties and forties and that it is usual that the connections of these people would double from when you are twenty to when you are forty.

SUMMARIZING SATIRICALLY Gladwell in explaining his “connectors” claims that you live in the same world as your friends, this meaning that you wouldn't’t know much as these people live in the same world as you do, this meaning we live in small world one with few diversity. Gladwell besides this explains how e don’t have much in common with our acquaintances, thus meaning that our world is yet more narrow, but how can this be true if our acquaintances are similar enough to have the same job as us or working in a similar area, a characteristic that from my point of view is essential as this decides where you focus in life and thus this world is not as narrow, as these acquaintances may come from many different backgrounds and we may all meet in this jobs.

USE SIGNAL VERBS THAT FIT THE ACTION Gladwell firmly believes that there is a “tipping point” in most scenarios that there are certain characters that are more decisive on the occurrences of these “tipping points,” and for these tipping pints there are more than one factor that come in to play

CONNECTORS Gladwell explains what connectors are, how they are the ones who many times set trends etc. “Connectors are individuals who have ties in many different realms and act as conduits between them, helping to engender connections, relationships, and “cross- fertilization” that otherwise might not have ever occurred. (pg68 Gladwell) Glawell explains this point through the example of Paul Revere who doe to his connections in every town was able to do what he dis which was to warn the people that the British were eventually coming.

MAVENS Gladwell continuing explains who “Mavens” are explaining specific characteristics of each of them, how they are very social people who usually remember peoples name and how several historical figures, such as Paul Revere mugh of been a Maven as well he does to explain this his name in the directory book quiz to show you what type of person you are. Gladwell gives the example of Tom Gau a Californian sales man, he expresses how he is not so good looking or so well educated, bust instead very charismatic, “Gau is in his forties. He is good-looking, without being pretty at all… when we met Gau shook my hand. But as he told me later, usually when he meets someone he gives them a big hug or if it’s a woman a big kiss” (Gladwell, pg73) He explains that these people are very charismatic, energetic and outgoing, that when they meet someone they make them feel as if though they had met along time ago. These are people who are very well informed and that help people make decisions on what to buy, what to do etc. these people usually read allot of Magazines, constantly watch the news etc.

SALES MEN Finally Glawells sums up everything by describing “Salesmen”, people who actually sell the ideas and pitch them to the other “connectors, such as mavens. Gladwell describes that these people are highly charismatics, usually have a great since of humour and are people to which it is very easy to communicate to as well as very easing. Gladwell uses Gau as well for this example explaining how well he got along with this man “ we inmediatley in to physical and conversational harmony. We were dancing. Eve before he attempted to persuade me with his words he had forged a bond with me and his movement of speech.” This type of connector being one of the most important one as it is the one that directly acts. Gladwell gives examples of how these types of characters are crucial as thy are the ones that pitch many important ideas that move history.

THE STICKINESS FACTOR This is another factor that will determine if something would be popular or not the stickness factor states that the things that are Shure to become popular, are doomed to failure as the stickiness factor shows that fro something to be able to “stick” there needs to be a certain amount of something for it to expand, and uniqueness so there is something that attracts more people than the usual. To explain this uniqueness, Gladwell uses the children television shows and how much they have changed through the years, how at a beginning they just told a story usually through some caricatures and that through the time they thought something and used an interaction of humans and make belief figures, such as in Sesame Street and Blues clues which pioneered the side of the twenty first children's television shows.