L EAGUE O F M EN Business Project Nuntawat Chanchotiyan (MAPRAO) 10-3 Supakorn Taemkongka (GORN) 10-3

LOGO & SLOGAN Be mean, Wear Jeans.

P LAN F OR B USINESS PlanGorn Find product 1.T -shirt 2.Jeans 3.Sweater Maprao Cost Fixed & Variable costBoth Breakeven pointGorn Cash flowGorn MarketingMaprao Slogan & LogoGorn LocationMaprao CustomersMaprao Pricing StrategyMaprao Market ResearchBoth Stake holderBoth

CASH FLOW Plan in 5 month (Nov-March) 2013 NovDecJanFebMarch Opening Balance (23100)(9300) Sold/Online Total Receive Stock Permit 1500 Wages 5000 Shipping Fuel Advertisem ent Import Bank loan Total Payment Closing Balance 20800

Cash Flow NovDecJanFebMarch Receipt Sales Revenue Payment - T-shirt Jeans Jacket Bank loan Fixed Cost - Wages Permit Shipping Fuel Advertisi ng Import Total payment

Opening Balance Start Month (300)(8500)(60600) End Month 20800(300)(8500)(60600)(59300)

F IND PRODUCT ( 3 PIECES / PRICE ) T - Shirt800 baht/piece 8000 baht10 pieces Jeans2200 baht/piece22000 baht10 pieces Sweater1900 baht/piece19000 baht10 pieces Fixed Cost Permit 1500 baht/month Wages 5000 baht/month Variable Cost Shipping Depending on goods Advertising 2000 per quarter Price of product 650 (from import) Fuel 1500 per quarter Opening Balance baht Break Even Point No. of products sold Fixed Costs 6500 Variable Costs Total Costs Sales Revenue

L OCATIONS Our shop are open in social network, we will use those media to advertise and separate our fame to people such as post a picture of our product and left an information for customers to customers us if they interest in it. We’re not open a shop because we have money not enough to open it and its cost is too expensive for us to rent & open in the same time. We’re decide that if we open our business on a social network/ media will can save our budget for invest in other part too much because we just waiting for customer to order our goods and then transport goods on time.

C USTOMERS Our main customer had 3 types: Children This type have a less part than another type because most of children aren’t care about fashion or style as much as teenage do. But most of children interested in hoody & sweater. Adult(25+) The second type have not too much or too loss but they visit our shop constantly because they are interesting in jeans and suit for hang-out with friends/family or a nice suit for a celebration party. Less of them buy a hoody but they still give us a profit from buy a jeans and suit. Teenage(15-24) This group is a group that buy our goods constantly because in their age cares about fashion too much like they’re most look cool or pretty when they met with someone. So, our main profit are from this group and I hope they will separate our frame/shop to their friends.

S UPPLIER Our supplier is our self because we have to do everything by our self like contact for import our goods from other country to send it to Thailand. But we buy our goods in a different shop such as a sweater or hoody that we choose to buy it from a shop that have many of hoody to choose and we just pick a piece that might be popular in Thailand, or a jeans that we choose from shop that do from a cotton 100% and have many of colors for our customer to choose. So, we just made a decision with our stakeholder about a style of goods that might be famous & popular in Thai’s teenage. And I hope that our sense for cloths of fashion still work very well, because if it isn’t work we might have to stop our business because of our sense was wrong.

P RICING S TRATEGIES In our company, we use only 3 pricing strategies: Penetration We will set a price of goods as normal as we can to convince a customers to buy our things. Then few months later if our shop had been popular in teenage, we will tried to increase a price to gain a profit and number of goods, also to separate our shop. Competitor To set a cost to fight with our competitor as close as we can to seize their customer. After that if we can destroy them we will make a cost became normal. Cost Plus Pricing We will add a price for our goods about 20% to sold out to customers in each piece. But our weight have to decrease a price in some moment to make customers always buy our goods constantly.

M ARKET R ESEARCH PlaceSiam, Silom and Central World Social NetworkLine, Instagram, Facebook and Twitter People(Group)Friends, peer, adult and kids We choose these place because it is a famous and central place for every teenage or adult to hangout with friends in every weekend. We choose these Social Network to do a research because most people use it so we can contact easy and to research easily and widely. Most of our product is for teen and adult so we choose them to ask for research.

M ARKETING Our marketing plan is to find a group of teenage that interesting in jeans and hoody so we will used them to separate our fame to others groups like friends, employee, or children and convince them by used a promotion to convince them to come to buy our goods. After that we will open a shop if we had been popular, also an asset for rent a place to open shop started from a shop in walking street till if we are popular we’ll move our shop in to a famous place for people come to visit our shop easily from every where in Bangkok. But if our plan aren’t work we’ll open shop in social network so we can save money from rent room for a shop.

S TAKE H OLDER 1.Ourself – Maprao and Gorn 2.Bank – allow us to loan money for business. 3.Costumers – to buy our product or invest with us. 4,Family – support us by give us some money at the beginning. 5,Friends – to invest in our shop and help us in some point.