Best Practices for Reseller Marketing and Management Jeanne Leckie Managing Director The Leckie Group.

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Presentation transcript:

Best Practices for Reseller Marketing and Management Jeanne Leckie Managing Director The Leckie Group

US Interactive Marketing Forecast

Best Practice - Engaging Customers Online SEO Website Paid Search WebinarVideo Landing Page Landing Page Landing Page Universe of Sales Prospects Inside Funnel ID Niche/Build New Activity with Base Conversion Business Expections/ Touch Methods ROI/Tracking Metrics – Level 1 More 8-14% Per $1 Spent Vs. Direct Mail 2% Leads/Hooks Inside Sales – Lead Qualification/Close Discovery of Channel/ Direct User Type ROI/Tracking Metrics –Level 2 Qualifying Filters

Best Practices Attract New Revenue Streams via Web REACH LEAD GEN WEBSITE CLIENT ACQUISITION SEO (Organic and Paid) PILOT SOCIAL MKT MICRO SITES LEVERAGE CO-OP INVEST CONTENT DEV PARTNER/SEO IMPACT ECOMMERCE EXPAND RELATIONSHIPS NEW AUDIENCES NEW COMM OFFERS DRIVE MESSAGING CONVERSION LEVERAGE TRAINING TEAMS TRANSFORM GROWTH INTERACTIVE SERVICES NEW REVENUE NEW SERVICES RESIDUAL INCOME SE O Link Building Websites SocialSaaS Training

Best Practice Leadership – Engage, Train, Execute SHARED RESULTS = TEAM RESPONSES/MANAGEMENT ENGAGE AND EMPOWER TEAM ACTION TRACK EXECUTION EVALUATE, PILOT, SPLIT TEST & INVEST COMMUNICATE CHANGE TO ELIMINATE FEAR ACCELERATORS EMOTIONAL CONNECTION AUTHORITY AND PURPOSE DEFINE, RESOURCE, ALIGN, MEASURE, EVALUATE, REFINE AND TRAIN

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