If we build it… …they will come

10/02/ But you gotta do your bit…

It’s about perspective 10/02/2016

/02/2016 How do you eat an elephant?

/02/2016 Search Engine Optimisation seoon-page internal links external links great code great content off-page links to your site Server set up Google’s algorithm apparently has over 200 factors in it – and no one knows it all! (yeah right…)

/02/2016 SEO – and the Small Business Website Negative… X - You can’t do it all X - You don’t have mega budgets Positive… You are an expert in your field You are enthusiastic You can produce great content And if you learn how SEO friendly content too!

/02/2016 SEO – and the Small Business Website Cooking a chicken

/02/2016 SEO – and the Small Business Website Planning

/02/2016 SEO – and the Small Business Website Keyword Research AKA Key phrase research About getting into the head of the people you want to attract – what will they type? completecalm.co.uk Neck pain Massage Low Back pain Frozen shoulder Cricked neck Back spasm Relaxation Stress Anxiety Insomnia Not nice … too general

/02/2016 SEO – and the Small Business Website Use google suggest

/02/2016 SEO – and the Small Business Website Lumber pain when sitting Lower back pain Lumber pain and sciatic when sitting

/02/2016 SEO – and the Small Business Website So this process is for generating ideas. To come up with more specific key terms That are less often entered into search bars Sometimes called ‘Long Tailed Keywords’ But are more likely to be entered by people you want So are perhaps ‘prospects’ rather than ‘suspects’ Might be to create a blog post based around one of these more specific key phrases. Monitor Next step… REMBER SEO IS A PROCESS It’s not the whole story…

/02/2016 SEO – and the Small Business Website Ready for the next step… REMBER SEO IS A PROCESS It’s not the whole story…

/02/2016 SEO – and the Small Business Website If you want to benefit from small group or seo training why not drop me an ? REMBER SEO IS A PROCESS It’s not the whole story…