ROI Recap. ROI Recap #1 – Lead Generation ChallengeSolution SEO PPC Lead Generation Need more patients Website not found Total number of people of people.

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Presentation transcript:

ROI Recap

ROI Recap #1 – Lead Generation ChallengeSolution SEO PPC Lead Generation Need more patients Website not found Total number of people of people searching for a keyword each month

ROI Recap #1 – Lead Generation ChallengeSolution SEO PPC Lead Generation Need more patients Website not found The #1 position for a keyword get’s 41% of the clicks

ROI Recap #1 – Lead Generation ChallengeSolution SEO PPC Lead Generation Need more patients Website not found Cost per click in Google Adwords

ROI Recap #1 – Lead Generation ChallengeSolution SEO PPC Lead Generation Need more patients Website not found Total potential monthly revenue value for a keyword from Google Adwords

ROI Recap #2 – Lead Capture ChallengeSolution Well designed website can have a 25% opt in rate Mobile Websites & Apps Landing Pages Lead Capture Lead Capture Not capturing prospect info Website getting leads

ROI Recap #3 – Lead Nurture ChallengeSolution Insert research here Autoresponder Series Lead Nurture Lead Nurture I don’t bond with prospects No prospect communicatin follow up with your prospects can yield a 20% response rate of sales inquiries

ROI Recap #4 – Sales Conversion ChallengeSolution Prospects always choose the option with more positive customer reviews Reputation Marketing Sales Conversion Sales Conversion Bad reputation Low sales conversion Social Media

ROI Recap #4 – Sales Conversion ChallengeSolution Strong social media will build trust and authority and earn you more sales Reputation Marketing Sales Conversion Sales Conversion Bad reputation Low sales conversion Social Media

ROI Recap #5 – Patient Maximization ChallengeSolution A systemized referral program will yield an additional 10-15% to your bottom line Referral Campaign Customer Reactivation Client Maximization We don’t get repeat business We don’t get referrals

ROI Recap #5 – Client Maximization ChallengeSolution A systemized customer re-activation program can increase your bottom line by 20% Referral Campaign Customer Reactivation Client Maximization We don’t get repeat business We don’t get referrals

ROI Recap #6 – Metrics Analytics ChallengeSolution Using metrics and analytics puts you in control of your business profits Google Analytics Metrics Analytics Metrics Analytics Don’t know whats working