IPs Executed so far

“ BIG Bangla Entertainment Awards’16” Kolkata

What most brands want…  In highly competitive & vast markets brands want to defend/build market share & profitability  360 Degree media amplification & Cost efficiencies in these markets  Opportunities to engage with Consumers and trade partners locally thru direct Marketing.  Create real Impact vs. mere reach in key consumer markets through direct interaction, integration & innovations  Rollout plans quickly and be assured of good quality execution

BIG BANGLA ENTERTAINMENT AWARDS

Concept  A first of its kind awards to honor and facilitate the favorite entertainers across genres  Held across 7 regions Maharashtra, Tamil Nadu, Rajasthan, Punjab, Orissa, Karnataka, Andhra Pradesh & West Bengal  An award where entertainers and entertainment are judged by the people  Holistic property supported by Multi Media promotions culminating into a grand finale featuring the who’s who of the world of entertainment Regionally.

Solutions through BIG Bangla Entertainment Awards  Sound Strategy Innovations, first mover advantage with this unique property, Long term presence vs short term activities, Penetrate into deeper pockets of the region  Vast media amplification & Cost efficiencies in these markets Supported on the back of a property having vast reach and based on the following for entertainment, providing a 360 degree media amplification along with cost efficiencies / High ROI.  Opportunities to engage with Consumers and trade partners locally Engagement initiatives to reach out to the consumers executed across India  Create real Impact vs mere reach in key consumer markets In a competitive market, defend/build share Market through direct interaction, integration & innovations  Rollout plans/ brand campaigns quickly and be assured of good quality execution & amplifications Media partners with strong presence and experience in the region

Why BIG Bangla Entertainment Awards works for your brand ?

Sound Strategy  BIG Bangla Awards is a unique initiative ensuring direct interaction with consumers across India  Only property targeting families across cities of Bengal  Ensure increased market share and top of mind brand recall

Vast media amplification Massive PR coverage Grabbing eyeballs over million users Decent Outdoor Visibility Reaching over some odd lakh consumers directly Amplification Radio Digital On Ground Event & Activation Print & PR OOH Taking your brand to consumers directly

Interaction with Target audience  Engagement initiatives to reach out to the consumers executed in the region  Opportunities to engage with trade partners locally through radio/ RWAs / digitally  Various brand integration opportunities, where the brand is integrated to the property seamlessly –on air  Using various mediums to make interaction with brand an interesting opportunity

Real Impact Vs. mere reach  Create entry barrier for competition as we will not have any competing category.  First Mover Advantage - Helps in staying ahead of the competition.  Ensure increased market share and top of mind brand recall through direct interaction, integration & innovations

6 Regions Multiple Media Platforms Reaching out to maximum consumers Reach. Engage. Entertain Punjab Rajasthan Maharashtra Andhra Pradesh Karnataka Tamil Nadu WestBengal

1. BIG Regional Entertainment Awards

 Tentative Face of the Awards – Rani Mukherjee

 Tentative Jury Members

Categories -BIG BANGLA ENT. AWARDS BIG Most Entertainer of the year -Anchor- Male & Female Big Entertainer - Best Write-Poem & literature BIG Most Entertainer RJ-Male & Female BIG Most Entertaining Director of the year-TV & Movie BIG Most Entertaining Child Artist of the year-TV & Movie BIG Most Entertaining Comedian-TV & Movie Big Entertainer - Life Time Achievement Award BIG Most Entertainer of the year-Composer & Lyricist BIG Most Entertaining Actor – in a Negative role-TV & Movie BIG Most Entertainer of the year -Dancer-TV & Movie BIG Most Entertainer of the year- Singer- Male & female BIG Most Entertaining Hero of the Year-Movie & TV BIG Most Entertaining Heroine of the year-TV & Movie

Week 1 Announcement: Press Conference Weeks 2 to 4 Radio Promotion Out Door Promotion Voting – On ground Digital Between Week 5 to 6 Grand Event Telecast ( 15 Days after on ground event) Show Timelines BIG Regional Entertainment Awards

Nomination Process Categories promoted across Multiple media to seek nominations – Radio, Digital, OOH and other Consumer touch points Audiences are asked to nominate one person in each category Basis consumer participation final nominations for each category are determined Top 4 nominations are put though public voting again to determine final winner of the category Final winner for each category announced at the GRAND FINALE

RADIO Deliverables * These would be played in Kolkata & Asansol PhaseElementsContent Start Date End Date No Of Days Frequency Total Rotations Sponsorship Tags Title / Presenting (5 secs.) Powered By (4 secs.) Associate (3 secs.) Phase I - Pre Event Teasers PromotionComing Soon2nd May8th May7856YYY Teaser RJ MentionsComing Soon2nd May8th May6212Y RJ IntegrationsTalking about the new stars in the block9th May15th May6212YY Celeb bytes Stars talking about how fantastic the initiative is and how excited they are to see who will be nominated 16th May22nd May7642YYY Phase II - Voting Voting PromosFor nominees in Popular Category9th May22nd May149126YYY Voting MentionsFor nominees in Jury Awards9th May22nd May12336Y Nominee Interviews For nominees in Popular Category for the first week and others in 2nd week 4th Jun11th Jun8324YYY Phase III - Main Event Event PromosAnnouncing the time and venue of the event25th May11th Jun YYY Countdown Sweepers Announcing the time and venue of the event25th May11th Jun188144YY RJ MentionsAnnouncing the time and venue of the event25th May11th Jun16348Y RJ Integrations RJ talking to Jury, nominees, hosts, presenters, performers, attendees and other industry people 1st Jun11th Jun10330YY Event Day - Live On Air Live updates from the venue11th Jun12th Jun21224YYY Phase IV -Post Event Telecast Promos Showcase highlights and tease listeners that it's all coming soon on their favorite TV channel 13th Jun26th Jun YYY Telecast MentionsTo push tune in13th Jun26th Jun12336Y RJ Integrations Talking about the event and showcasing bytes from Jury, nominees, hosts, presenters, performers & attendees 13th Jun15th Jun339YY Countdown Sweepers Building anticipation for the telecast20th Jun26th Jun7856YY Countdown Mentions Building anticipation for the telecast24th Jun25th Jun236YY Total

BBEA Voting Drive- RWAs and streetlevel

Outdoor Connect LED Display & Hoardings across key hotspots in Kolkata Presenting SponsorPowered by SponsorAssociate Sponsor 50% of the BIG FM LOGO35% of the BIG FM LOGO25% of the BIG FM LOGO

Press meet with the artistes and jury A press meet was organized at the wherein the jury members unanimously announced the BIG BANGLA ENTERTAINER PHENOMENON AWARD to superstar Soham They also introduced the performing artistes for the awards The press meet was attended by jury members Arijit Dutta, Upal to name a few and they interacted with the press

Extensive promotion’s managed by BIG Digital, with sponsor tags. Social Media Integration, with sponsor tags, and sponsor integration in terms of contest to increase sales etc. ElementPresenting SponsorPowered by SponsorAssociate Sponsor FB Media/MicrositeLogo Presence Digital

Sponsorship Cost Presenting SponsorPowered by SponsorAssociate Sponsor 64 Lacs49 Lacs32 Lacs