1 Briefings CE00MS: Comprehensive Examination Master of Corporate Communication (PJJ) 23 rd July, 2011 (Saturday) By: Dr. Mohd Nizam Osman

2 Introduction To be taken after completion of coursework Registered on-line CE00MS Comprehensive Examination. Fill in ‘CE Form’ (hard copy form which will be distributed during the briefing) Tentative Date for Comprehensive Examination: Date: 21 October 2011 (tentative) Date: 21 October 2011 (tentative) Time: 9.00 am – noon Time: 9.00 am – noon Place: Bilik Al-Hadi, FBMK Place: Bilik Al-Hadi, FBMK

3 Introduction (cont…) Students should be prepared for the CE Suggest that students form study groups to review materials for CE Must aim to pass the CE at one sitting Cases of students not passing after re- exam is few Cases of students not graduating even though after passing CE

4 Objectives of Comprehensive Examination To evaluate the student’s: overall understanding regarding the areas of overall understanding regarding the areas of study study ability to integrate knowledge of theories and research pertaining to issues fundamental in the field of study understanding of relevant and up-to-date research design and methodologies

5 Students must show an understanding of basic concepts and uses of communication theories, research methods, statistics, organizational communication, corporate communication, public relations and integrated marketing communication. Objectives of Comprehensive Examination

6 Methods Methods A 3 hour in class examination Closed book Students must answer 3 questions from two sections.

7 Section A 1. Communication theory 2. Communication research methods 3. Statistics for communication research

8 Section B 1. Organizational communication 2. Advanced public relations 3. Theory and practice of corporate communication 4. Integrated Marketing Communication

9 Students must answer one question from section A and another question from section B. The third question can be from either section Questions in English Students must plan their answer well, must be precise and concise in their writing Students need to manage time well – allocate one hour per question

10 Selection of Questions SectionASectionB No.CTQ1RMQ2StatQ3OCQ4TPCCQ5APRQ6IMCQ7Marks100%Result 1.XXX 2.XXX 3.XXX

11 Eligibilty Students must have completed all credit requirements Have a CGPA of 3.0 and above Must fill up the form ‘registration for comprehensive examination’ available from the graduate studies counter at the beginning of the semester. Has paid all tuition fees

12 Grading Students are given a ‘pass’ or ‘fail’ In order to pass students must passed at least two (one from group A subjects, and another from group B subjects) out of the three questions Passing marks is 50% and is based on the average of the 3 questions

13 Passing Requirements SectionASectionB No.CTQ1RMQ2StatQ3OCQ4TPCCQ5APRQ6IMCQ7Marks100%Result Pass Fail Fail i.Passing marks 50% ii.Pass both sections with average marks 50%

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