Georgia Credit Unions… ®. Helping People Afford Life ® How Helping People Afford Life Came About Why It Matters Reputational sense of purpose What we.

Slides:

Advertisements

Similar presentations

WASC Visiting Committee Report 3/28/2007. Areas of Strength Organization The Co Principals and the School Leadership Team provide direction and support.

Advertisements

BRANDING to Reinforce companys image. WHAT IS COMPANY IMAGE? A corporate image is the perception that the general public holds about a particular business.

Organisational Analysis: Life Cycle Dreaming Birth Growth Development Turbulence Further growth or development Stagnation Death.

Pursuing Effective Governance in Canada’s National Sport Community June 2011.

 Hillsborough School District A CASE STUDY April Griffin, School Board Member.

Becoming A State Chapter of FVC Michele Pfannenstiel DVM and Jason Foscolo JD

Leadership May 29, 2013 Scotland

Technology Communications

CORPORATE DIVISION Employer Branding: Branding your company as the employer of choice in a competitive environment Mr. Cliff Davis Senior Vice President,

CalSTRS Goals CalSTRS is committed to providing a sustainable employee culture to promote our mission of securing the financial future and sustaining the.

OPTA 2009 Develop A Transit Marketing Plan For Success Thursday, May 21 2:00 – 3:30 PM Margaret Parone Clear View Strategies.

Insert footer on Slide Master© University of Reading 2008www.reading.ac.uk Human Resources What do staff really want from a review process? Caroline Bryan,

Move Through Life Inc strategic plan The Big Picture vision To inspire and enable adults to sustain a love of dance throughout their lives,

Challenge Questions How good is our strategic leadership?

Strategic Management Process

Rotary Community Corps EXIT. Rotary Community Corps Rotary Community Corps (RCC) is one of Rotary International’s nine structured programs designed to.

ADVOCACY TRAINING Effectively Communicating with Policymakers and the Media.

with Terry Doerscher Doerscher Consulting LLC

CSCMP ROUNDTABLES One CSCMP. History 1963 Established as National Council of Physical Distribution Management 1968 Roundtables Established 1985 Council.

In the Framework of: Financed by: Developed by: DANUBE WATER PROGRAM GRANT NO. 46 DEVELOP A TRAINING COURSE FOR THE PREPARATION OF A STRATEGIC BUSINESS.

Presented by Robin Kennedy, Director of Agency Relations, United for CHOICE!

Marketing: An Introduction Integrated Marketing Communications: Advertising, Sales Promotion, and Public Relations Chapter Thirteen Lecture Slides –Express.

Using Employer Image & Brand to attract talent

DEFINITION OF MANAGEMENT

Do it pro bono. Key Messages & Brand Strategy Service Grant.

Developing You Personal Brand: How to Market Yourself in Interviews and Beyond Mark Presnell Director, Career Center Johns Hopkins University.

+ Integrated Fundraising. + Integrated Fundraising copyrighted in 2015 is the sole property of Three Stones Consulting, LLC. No part of this presentation.

Branding 101 “Branding is More than a Pretty Logo and Catchy Tagline”

Team and Program Sustainability. Why Recruitment? Minimum of people per team More Human Resources = More significance presence on campus = More possibilities.

Optimist International1 Optimist International Leadership Development Club Presidents-Elect Seminar.

Code of Excellence Presentation to Local Union Officers, Leaders, and Staff Rev. 09/06 Industrial version 1.

COMMUNITY AWARENESS / EMERGENCY RESPONSE BEST PRACTICE EXAMPLES AND TOOLS David Sandidge Director, Responsible Care American Chemistry Council May 31,

The Leadership and Management Advisory Service. leaders of businesses and social enterprises the opportunity to develop their leadership skills in order.

VERMONT AGENCY OF HUMAN SERVICES

Implementing Organisational Change - Chapter Wam

PROF DR ZAIDATOL AKMALIAH LOPE PIHIE FAKULTI PENGAJIAN PENDIDIKAN UNIVERSITI PUTRA MALAYSIA

Developing a Library Marketing Plan, Part 2 Implementing the Plan Mark E. Ibach Marketing & PR Coordinator South Central Library System.

Successful Contract Training: A Grounded Theory for a Sustainable Business Model presented at the National Council for Workforce Education Conference by.

B. OVERVIEW OF SMALL BUSINESS 2.00 Explain the basic concepts leading to success in small business entrepreneurship Explain the factors and personality.

2.07 Reinforce company’s image to exhibit the company’s brand promise.

The Business Plan The student will... Discuss elements needed in a formal written business plan.

CONFIDENTIAL – NOT FOR REDISTRIBUTIONfilename 1 Board of Directors Identifying Key Roles and Responsibilities in Board to Foster Sustainable Long Term.

The NET: Branding VR as a National Resource for Business Kathy West-Evans, Director of Business Relations The National Employment CSAVR Harley Engelman,

Jared Gelb Camp Ramaquois

 A nonpersonal, paid communication about an organization, product, or idea by an identified sponser.  It is one of the elements of the promotional mix.

Charles F. Lawrence General Management, Strategy & Marketing Leadership.

Institute for Nonprofit Organizations

ELearning Committee Strategic Plan, A Brief History of the ELC Committee Developed and Charged (2004) CMS Evaluation and RFP Process (2004)

Source: Deloitte Touche Tohmatsu GLOBALIZATION DIAGNOSTIC.

Chapter 4 Developing and Sustaining a Knowledge Culture

Rotary Community Corps (RCC). RCC is one of Rotary International’s Nine Structured Programs which are designed to help clubs and districts achieve their.

STRENGTHENING ROTARY Jennifer Jones Baton Rouge 2015.

A Bold New Marketing Plan: Communicating the Library’s Role in Pharmacy Education A Bold New Marketing Plan: Communicating the Library’s Role in Pharmacy.

Avis Log 1. Darren Harmon Director, Supplier Diversity & Business Development General Mills 2.

Create a strategy for the MINI USA brand that: Focuses on increasing overall brand awareness via social media platform engagement. Increases sales among.

OBJECTIVE 2.07 Reinforce company’s image to exhibit the company’s brand promise.

Lesson 2- Promotion. Objectives: Explain the purpose of promotion. Identify four different types of promotional activities. Describe the importance of.

California Youth Advocacy Network CYAN offers the following: Technical Assistance Trainings (in-person and teleconference) Statewide Advocacy and Policy.

Strategic Planning RESNA/NATTAP June 16, Strategic Planning Series Session 1 – Preparing for the Strategic Planning Process Session 2 – Developing.

OBJECTIVE 2.07 Reinforce company’s image to exhibit the company’s brand promise.

Protecting our Future Ideas and guidance for ensuring a sustainable future for credit unions.

A Framework for Evaluating Coalitions Engaged in Collaboration ADRC National Meeting October 2, 2008 Glenn M. Landers.

Developing skills Making connections Providing a framework for professional growth and opportunity.

Credit Suisse Americas Corporate Citizenship Lalita Advani, Director of Community Engagement.

5 steps to developing you EVP

UW ALUMNI ASSOCIATION: THE INTEGRATION STATION

Using Employer Image & Brand to attract talent

QI Management Plan Learning Objectives

NAWIC’s Strategic Plan

Reinforce company’s image

Presentation transcript:

Georgia Credit Unions… ®

Helping People Afford Life ® How Helping People Afford Life Came About Why It Matters Reputational sense of purpose What we do, why we do it Mindset Definition of culture Call to action at every level of the credit union system

Helping People Afford Life ®

What do we do with it? Incorporate it into our philosophy Take it from a messaging tool to a sense of purpose ingrained in everything we do Helping People Afford Life ®

Messaging Use Helping People Afford Life when explaining the credit union difference to all audiences including consumers, media, legislators, partner organizations, community contacts Incorporate Helping People Afford Life into marketing materials Weave Helping People Afford Life message into social media initiatives Share stories of how the credit union has helped members afford life Include Helping People Afford Life message in annual meeting Helping People Afford Life ®

Messaging Communicate Helping People Afford Life to SEGs Use Helping People Afford Life messaging in financial literacy efforts Employ a consistent message from all credit unions across the state helping to elevate consumer awareness Helping People Afford Life ®

Leadership Integrate Helping People Afford Life with mission/vision statements Obtain board support for Helping People Afford Life element in organizational purpose Educate and create buy in of Helping People Afford Life as the credit union’s sense of purpose throughout all levels of staff Helping People Afford Life ®

Training Build Helping People Afford Life into coaching/mentoring initiatives Embed Helping People Afford Life into employee training On-Boarding Reiterate Helping People Afford Life message with every touch point during the on boarding process Membership Growth Use Helping People Afford Life messaging in sales presentations to new potential SEGs Consider Helping People Afford Life sense of purpose when designing new products/services Helping People Afford Life ®

Opportunities Flexible Low Cost Challenges Can’t succeed without strong credit union commitment Helping People Afford Life ®

Georgia Credit Unions… ®