1 ©2014 Ektron, Inc Proprietary and Confidential “Connect” Your Way to a Winning Digital Marketing Strategy Mike Urbonas Sr Mgr, Product Marketing.

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Presentation transcript:

1 ©2014 Ektron, Inc Proprietary and Confidential “Connect” Your Way to a Winning Digital Marketing Strategy Mike Urbonas Sr Mgr, Product Marketing

2 ©2014 Ektron, Inc Proprietary and Confidential 2 EKTRON LEADERSHIP Founded ,800+ customers 120+ partners 130+ countries 200+ employees Powering 12,000+ websites Profitable double digit growth Backed by private equity

3 ©2014 ektron, Inc Proprietary and Confidential

4

5 ©2014 Ektron, Inc Proprietary and Confidential You have made a huge investment in your existing marketing systems. Ektron fully leverages that investment to transform your digital experiences…

6 ©2014 Ektron, Inc Proprietary and Confidential Build a 360 Degree View of the Customer

7 ©2014 Ektron, Inc Proprietary and Confidential Personalize your Content

8 ©2014 Ektron, Inc Proprietary and Confidential Engage with Targeted Personas

9 ©2014 ektron, Inc Proprietary and Confidential

MARKETER- CENTRIC Ektron’s Agile Digital Platform enables marketers to execute a differentiated marketing strategy ACTIONABLE INSIGHT Ektron’s Guided Optimization helps marketers predict customer behavior and convert digital interactions to immediate results 360° CUSTOMER VIEW Ektron’s True Customer Context tailors every digital experience OPEN PLATFORM Ektron’s Digital Experience Hub instantly connects to any marketing system ©2014 Ektron, Inc Proprietary and Confidential 10 EKTRON | CLEAR DIFFERENTIATION

11 ©2014 Ektron, Inc Proprietary and Confidential EKTRON | BEST-OF-BREED APPROACH ©2014 Ektron, Inc Proprietary and Confidential MARKETING AUTOMATION SOCIAL MEDIA CRM BIG DATA + ANALYTICS MARKETING DIGITAL EXPERIENCE MANAGEMENT

12 ©2014 Ektron, Inc Proprietary and Confidential New Data Connectors DIGITAL EXPERIENCE MANAGEMENT Pardot Eloqua Silverpop

13 ©2014 Ektron, Inc Proprietary and Confidential New Data Connectors DIGITAL EXPERIENCE MANAGEMENT Seamless Real-Time Bi-Directional

14 ©2014 Ektron, Inc Proprietary and Confidential Break to Demo…

15 ©2014 Ektron, Inc Proprietary and Confidential 15 More Engaged Visitors More Pages Visited More ConversionsMore Marketing Strategy Success

16 ©2014 Ektron, Inc Proprietary and Confidential Next Steps and Q&A… Digital-Experience-Hub/ Contact-Us/