KEY ISSUE Prevention of Drug Abuse Killing 2 birds with one stone

Map to Spec – Page e) Describe and evaluate one campaign that has encouraged people not to use recreational drugs.

Map to Spec – Page 51 5 a) Describe one key issue in health psychology, using the content studied within the application. The issue of how to prevent drug abuse The issue of how to prevent drug abuse

With a partner - Identify 5 other key issues you have examined on this course Come up with one sentence to explain why the key issues are important.

Why would prevention of drug abuse be important? Drug overdoses have caused more deaths than traffic accidents in the past several years Drug overdoses have caused more deaths than traffic accidents in the past several years 300,000 children live with parents who have a serious drug addiction 300,000 children live with parents who have a serious drug addiction Millions of pounds are spent every year on drug treatment programmes Millions of pounds are spent every year on drug treatment programmes 50,000 people who claim incapacity benefit, income support or jobseeker's allowance give "drug abuse" as the primary reason for their inability to get work 50,000 people who claim incapacity benefit, income support or jobseeker's allowance give "drug abuse" as the primary reason for their inability to get work

Government wants to protect its population Government wants to protect its population Will benefit the economy and health care system. Will benefit the economy and health care system. Why would prevention of drug abuse be important?

The Powers of Persuasion Activity Using the prompt sheets and what you have already learned in AS, Outline 5 studies / theories that explain how the media can influence our behaviour. This information can also be found on the blog This information can also be found on the blog Remember in A2 you will need to be skilled at applying a theory / Study D.O.A – Define Outline Apply. D.O.A – Define Outline Apply.

‘Talk to Frank’ Campaign FRANK is a national drug education service jointly set up in 2003 by the Department of Health and the Home Office of the British government. It is intended to decrease the use of both legal and illegal drugs by providing "targeted" and "accurate information on drugs and alcohol", particularly to school pupils. It is intended to decrease the use of both legal and illegal drugs by providing "targeted" and "accurate information on drugs and alcohol", particularly to school pupils. It is advertised and promoted through television, radio and the internet. The service is confidential, free and operated by fully trained advisers.

Strengths It has different ways of explaining the effects of drugs effectively e.g. Videos/interactive parts of the website and also people’s own stories. It has different ways of explaining the effects of drugs effectively e.g. Videos/interactive parts of the website and also people’s own stories. Also provides information on different types of treatment rather than purely explaining the effects of drugs. Also provides information on different types of treatment rather than purely explaining the effects of drugs. As it is targeted at young people, many schools show the students the site in PSHE lessons. As it is targeted at young people, many schools show the students the site in PSHE lessons.

Campaigns against drug abuse qvs1boY1o qvs1boY1o

qvs1boY1o qvs1boY1o Campaigns against drug abuse 1o

Which one do you think is more effective? Why? Which one do you think is more effective? Why? Is it OK to use humour in such a serious campaign? Is it OK to use humour in such a serious campaign? Do you think shock tactics work? Do you think shock tactics work? Campaigns against drug abuse

Use of shock tactics Some argue that using these: Some argue that using these: - gives drugs added credibility - increases interest in experimentation - brands drugs as antisocial and deviant – more encouragement to use them as an outlet to demonstrate resistance and frustrations. - only confirms feelings of those who are already “anti-drugs”

How it could be improved? Widen the target audience? Widen the target audience? Update regularly to ensure information is accurate? Update regularly to ensure information is accurate? Increase interactivity of the site –include games etc.? Increase interactivity of the site –include games etc.? Use more celebrities Use more celebrities Link to PSHE lessons through lesson plans visiting speakers etc. Link to PSHE lessons through lesson plans visiting speakers etc.

Your Task Source and briefly describe one anti drugs campaign. Identify the background to the campaign Why was it implemented, and by whom? What were the aims? Who were the target audience? How was it promoted?

Your Task Continued…

Past paper example questions Green high school decided to run an anti drugs campaign. Students put up posters, listened to a visiting speaker and set up a helpline. They also invited a former students who was a recovering addict to talk to them. Describe one anti drugs campaign you have studied. Evaluate the effectiveness of anti-drugs campaigns, including the one at Green High School. (12 Marks).

A2 ‘Brain’

Angles

The Skinny Red One

Revision Guides

Key Terms Bingo!

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