© 2011 Vivanista Inc. Training: Fundraising Events.

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Presentation transcript:

© 2011 Vivanista Inc. Training: Fundraising Events

© 2011 Vivanista Inc. About Layne Gray

© 2011 Vivanista Inc. About Vivanista

What You’ll Learn Different types of fundraising events How to determine which type of event is best for your organization Event revenue streams How to maximize each revenue stream How to set realistic quantifiable goals

Fundraising Event Goals New Events Event Considerations Event Revenue Streams © 2011 Vivanista Inc. Agenda

Fundraising Event Goals © 2011 Vivanista Inc. Raise money Create an annuity Promote organization Attract volunteers Build a Community Generate memorable event

© 2011 Vivanista Inc. New Events

© 2011 Vivanista Inc. Event Considerations

Revenue Streams Fundraising Event Ticket Sales Corporate Sponsors Individual Donors Silent/ Live Auction Raffle Fund In Need On-site fundraising Pre-event fundraising © 2011 Vivanista Inc.

Event Ticket Sales

Give Back To The Community New Customer Cultivation Employee Engagement Client Entertainment Why Corporations Give © 2011 Vivanista Inc. Event Corporate Sponsors

Solicitation Steps 1. Train the Committee 2. Set financial goals 3. Develop program overview 4. Provide attendee demographics 5. Research target list of sponsors 6. Send personalized ltrs to past sponsors 7. Send letters to prospective sponsors 8. Follow-up by phone to set up in-person meetings 9. Make benefits-oriented presentation 10. ‘Ask for the order’ 11. Over-deliver what you promised 12. Thank sponsors in every way possible © 2011 Vivanista Inc. Event Corporate Sponsors

© 2011 Vivanista Inc. Event Individual Donors

© 2011 Vivanista Inc. Silent Auction Packagin g Décor Pricing Live Auction Auctionee r Duplex Sources Event Silent /Live Auction

© 2011 Vivanista Inc. Event Raffle

© 2011 Vivanista Inc. Event Fund- In- Need

© 2011 Vivanista Inc.

There are several considerations in developing a good fundraising event: Set goals Create an event(s) that works for your constituents Construct viable revenue streams Partner with experts to mitigate risk © 2011 Vivanista Inc. Summary

Thank you for attending! For more information about Vivanista’s training, please visit or contact © 2011 Vivanista Inc.